This issue of Toad Talks is all about the value of rich media and features available to you on the BlueToad platform to include rich media in your digital editions. Like print, your digital edition has a beginning and an end, but unlike your printed issue, you can create a multi-sensory experience in your digital edition by including video and audio features.
BlueToad is here to help your readers navigate your digital edition and understand all of its features.
There is a potential need and audience for native and non-native solutions. So let’s look at the top three benefits of utilizing a non-native solution like HTML 5 and a native app.
Evaluating what sites and searches bring your readers in can help you target the marketing of your content online, bringing in new readers efficiently.
Since each publisher’s content, resources, and audience behavior is different, there is not a “one size fits all” answer for how to customize your digital content. However, there are ways to “test the waters.”