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Charm from Chaos

Charm from Chaos

Three interviews a day, during a five-day festival, and hundreds of live attendees with and hundreds more voting on the issue’s cover and daily content – it’s a wonder how First Coast Magazine is able to keep pace. The creation of great content and the folding-in of daily audience participation make for a huge challenges for First Coast Magazine’s production team.

Advice so nice, we’ve heard it more than twice.

Advice so nice, we’ve heard it more than twice.

Standing out among a crowd of innovators and interesting entrepreneurs is no small task. Successful creators at One Spark have certain commonalities. They have clear goals, a strong mission, solid implementation, outstanding presentation, and dynamic reach; all of which reflect their dedication and professionalism.

AMP

AMP

I spoke with a neat creator today at One Spark called AMP (#21804).  AMP stands for Action Marketing Platform and is headed up by Manny Torres and Kenny Harper, along with some other partners.  Their mission is to amplify business growth through online tools and education.  I chatted with Manny and Kenny for a while at their booth at One Spark.  They officially pitch their project to crowd funders this evening in downtown Jacksonville.   What I like about AMP is it seems focused on the foundational elements of business growth.  They want to streamline and help guide small businesses online (think “Turbo Tax” said Kenny) through the process of establishing vision, mission, priorities, and, ultimately, brand.  Their objective is to simplify and make affordable the process of helping companies set a plan in these areas, take action, assess results, and repeat the process.  They believe that these fundamental steps are a prerequisite to seeking more personal consultative services from professionals – like marketing or business advisors.  I agree.   At BlueToad, this process was critical to us establishing our identity, building cohesion internally, crystalizing our goals, and executing against key priorities.  It was not an easy or short process.  It was evolutionary in nature.  One of my favorite business books is The Advantage by Patrick Lencioni.  We used that book in particular to help us establish a cohesive and trusting leadership team and to obtain clarity around what we do and why we exist.  At BlueToad, our mission is simple – to help content creators reach their audience.  We have since developed a vision, core values, and goals around this mission....
BlueToad’s Monthly Wrap-up for October

BlueToad’s Monthly Wrap-up for October

In case you missed it, here is a recap of what BlueToad brought you in October. Refreshed blog For more information and a different look at our ToadTalks, visit our refreshed blog and learn more about the BlueToad solution. Our blog explores the topics discussed in ToadTalks and more.   Build brand equity in your digital edition Maintain clear ownership of your publication and build strong relationships with your readers. Learn how you can change your publication’s URL to go along with your branding, a feature BlueToad provides for free.   Engage your readers with rich features Create innovative, engaging, and beautifully designed digital editions. Adding rich media to your digital edition engages readers and provides depth to your message. In Tech Flies, we explain how you can add a slideshow as a rich media component.   Stand Out in the Digital Forest In The Digital Forest, we take a deeper look at the City of Regina’s Leisure Guide. Learn how adding a digital edition helped them meet the expectations of their rapidly growing, tech-savvy audience and make recreational program registration easier.   Audio adds depth to your message Create rich engagement the instant a reader interacts with your digital edition. Adding audio to your digital edition engages readers right when they view the page containing audio…and it’s free.   BlueToad’s Superheroes are here for you The next installment of our Superhero Spotlight series features one of our Customer Service Representatives, Harley Anthony. Harley’s professional superpowers are met by her charitable and volunteer efforts.   Stay tuned for more news and communications from BlueToad in November. As always, follow us on Facebook and Twitter for these updates and more. Your partner in the Digital...