Over a two year period, BlueToad has seen average monthly app downloads grow for most publishers. The chart below compares average monthly downloads in 2011 and 2014 across various publishing segments, including business, consumer, journal, and resource/advertising.
Clearly there is growth in app engagement, and native Apps should be a key part of your digital content strategy. This is all part of what we call the consumption journey. Throughout the day, your readers may interact with your content across several devices and multiple platforms.
The following graphic illustrates how readers consume content throughout the day.
Multiple devices can play an important role in how and when your content reaches your audience. Having a strategy that combines various platforms with a uniform design and experience improves your level and quality of reach, helping you build stronger relationships with your audience.
Experience the key benefits to having an app:
- Your readers can download content for offline viewing – you have the opportunity to maintain your reach at all times.
- Have your app appear in app market places – expose your content to anyone accessing and searching these app stores.
- Send push notifications to readers – actively alert your audience to updates and new content.
Utilizing an app as part of your digital strategy allows your audience to have access to your content at their convenience. Build better audience relationships by meeting their expectations.