Back To BlueToad.com

Digital consumption journey: When do readers engage with different devices?

Digital consumption journey: When do readers engage with different devices?

The number of mobile-connected devices grew to 7.4 billion in 2014. Are you meeting the demands for delivery and engagement with this growing audience?

Content consumption is fluid and continuous. Readers may begin reading your digital edition on one device and then jump to several other devices throughout the day. As a result, publishers need to make their digital editions viewable from as many platforms and devices as possible, while ensuring a consistent and reliable reading experience. The chart below illustrates how readers switch between devices throughout the day.

 Screen Shot 2015-02-24 at 5.18.54 PM

Clearly, making your digital edition available on multiple platforms is essential to ensuring the highest-possible level of engagement for your audience. How can you tell what devices your readers use most? BlueToad’s Thermostats™ analytics allows you to uncover content preferences and audience growth for various devices, operating systems, and browsers.

 

What does this mean for publishers? Use analytics to discover new audiences, measure overall engagement, and technology preferences. How does your audience interact with your digital content most? How does your content perform on those devices and browsers? With a digital solution, you can regularly evaluate your publication’s performance. Take advantage of this information and ensure that your publication is effectively reaching your audience.