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BlueToad’s new HTML 5 viewer tutorial is here.

BlueToad’s new HTML 5 viewer tutorial is here.

  Do your readers know how to get around your digital edition? Do you want to improve the digital experience for your audience?   BlueToad is here to help. On Tuesday, September 8th, we will launch a new tutorial designed to walk readers through the various features and functions of your HTML 5 digital edition.* From navigation to sharing to printing pages, this new tutorial will automatically include information on features available to your readers in your particular digital edition. The tutorial will automatically open in the browser window the next time a reader accesses your publication after the tutorial goes live on September 8th. After that, the tutorial can be launched by selecting “help” under the “more” icon in the toolbar. We hope that this tutorial will improve the digital reading experience for your audience. As always, follow us on Facebook and Twitter to see these updates and more. Your partner in the Digital Forest, Team BlueToad   *The tutorial is only available for HTML 5 digital editions and will not be available for Flash or Native Apps at this...
Is an app right for me?

Is an app right for me?

Readers access digital content throughout their day and across different devices. What does this mean for publishers?   There is a potential need and audience for native and non-native solutions. So let’s look at the top three benefits of utilizing a non-native solution like HTML 5 and a native app.   Top 3 benefits of an HTML 5 non-native solution No app download required – Readers are not required to download an app in order to access your content. No issue download required – Your audience can jump right in to an issue and begin reading with no need to download an issue. Publish once, distribute widely – Content is automatically compatible with most modern devices and browsers without extra work.   Top 3 benefits of a native app solution Offline reading – readers can download content for those times they don’t have access to an internet connection. Built-in marketing – Generate exposure by having your app appear in various app market places. Push notifications – Publishers can alert their audience to updates and new content through push notifications.   Clearly, both solutions have their distinct benefits. But how does this translate into real-world usage by readers? While native apps have the capability to actively reach out to an audience, 53 percent of consumers still access publisher content via non-native platforms like HTML 5.   With such an even split between platform usage, having a strategy that combines both platforms with familiar design aesthetics and experience improves your level and quality of reach, helping you build stronger relationships with your audience. Both platforms play important roles in the way your...
Delivering through details

Delivering through details

Digital solutions give content creators the ability to display their messages in unique and subtle ways. Content creators can experience the digital advantage in a variety of ways and through a host of digital-only features. These features help add value to digital content beyond what print can provide.   Some value-adding digital features don’t even require employing additional resources. Content creators can add value to their digital edition by creatively implementing resources they may already have available through adding clickable links and simple features to their digital content.   One of the simple but effective features content creators can employ is the ticker. The ticker displays a customizable message and icon along the bottom of each page of
 all issues within a publication.   This message can be issue-specific or it can remain consistent across all issues within a publication or document group. Additionally, the message is viewable the entire time the reader is engaged with the content. The ever-present and clickable message at the bottom of the issue view is a great way to direct an audience to additional content.   How can content creators take advantage of this feature? There are plenty of ways to take advantage of this feature and investing time into finding out what fits with your strategy best can help improve the depth of your reach with your audience. Consider the following three simple examples and start thinking about what would work best for your strategy, content, and goals.   3 ways to use the ticker:   1 – Link to your website Probably the simplest use of the ticker. Linking to your...
Where do your readers come from?

Where do your readers come from?

Targeting your most valuable referrers can make a big impact for your publication.   Your readers can get to your digital content from anywhere. And this doesn’t just mean their geographic location. Their clicks and searches can also lead them to your digital content. Do you know how they access your content? Evaluating what sites and searches bring your readers in can help you target the marketing of your content online, bringing in new readers efficiently. No two publishers experience the same engagement. Differences in content, strategy, and audience behavior can all affect how your audience gets to your content. Be sure to evaluate all of the analytics for yourself and use the knowledge gained to achieve your specific goals.   Search engines provide a broad gateway for your readers to access your content through. Ensuring that proactive SEO initiatives are enabled for your digital edition means that your digital content is searchable by large search engines like Google. With BlueToad’s solution, proactive SEO initiatives are automatically enabled. Taking advantage of SEO can bring organic interaction without the costs associated with traditional marketing campaigns and strategies.   What is SEO? SEO stands for Search Engine Optimization and it’s a valuable tool that can help bring readers to your content. Search engines scan information like titles, links, and written content when users create a search query. This information is then used to populate the search results you see after typing something into a search bar. BlueToad’s digital solution automatically makes your publication title, issue title, links in your digital edition, and article content searchable, ensuring your content has the best...
Zero Entry

Zero Entry

No two publishers are exactly alike.   Differences in content, resources, and audience behavior give each publisher unique challenges when putting together their content.   Digital editions of their content provide even more opportunities for variation. Publishers may ask themselves, “Should I just have a replica version of my content? What about adding special features? Does my audience engage with this extra content?”   Since each publisher’s content, resources, and audience behavior is different, there is not a “one size fits all” answer. However, with a digital solution, publishers can “test the waters” and see what digital-only features fit into their content strategy best, creating the best overall experience for their audience.   We call this the “Zero Entry Strategy.”     BlueToad suggests working with your editorial staff to see what digital assets can be created and integrated given your available resources. Then, measure the engagement the pages with the new features experience. If you see a marked improvement in engagement, take a step deeper into the digital pool until you reach the point where your resource input balances your engagement output.   For more information on adding rich media features to your digital edition, visit our Knowledge Base entries for video, slideshows, animations, and audio.   Find what features fit best with your content and Stand Out in the Digital Forest....