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Keeping up with your audience

Keeping up with your audience

A lot has been said about maintaining reach with your audience, but what about keeping up with their consumption pace?   Pace. It’s a common trope when discussing technology. I believe it is rightfully so as everything related to technology seems to develop exponentially. The capabilities of our devices, the volume of content we consume, and the speed with which everything is delivered to us seems to keep going up.   What goes into the printing process? Six to eight weeks is roughly the time it takes for some traditional print media publishers to plan, create, design, print, and distribute their content. It’s a process that involves a lot of planning and coordination between production departments, the publisher, and a printer.   Then there is the printing process. Publishers have to consider a multitude of factors to ensure things like final trim size, page count, paper grade, quantity, binding style, and shipping are all correct.[1] Then there is a bid process or quote for the cost. Then there is the actually printing of the content. Then there is distribution. It can go on and on.   Carefully considering all of these aspects is crucial for producing a quality print publication, but the entire process can bog down the ultimate goal of distributing content quickly.   Where does digital publishing fit in? With a digital solution, publishers don’t need to concern themselves with figuring out some of these details ahead of production. Obviously, things like paper grade and binding style aren’t concerns with digital publications. While page size still plays a roll in digital publishing, digital solutions are more forgiving...
3 keys to increasing quality reach

3 keys to increasing quality reach

Are you taking advantage of your publishing resources?   Developing your ideas and messages is just one of the primary steps in reaching out to your audience. Taking advantage of your publishing resources can help your content step up and make a lasting impression with your audience. Take a look at these three points and evaluate your strategy and execution.   1 – Content and identity It’s no secret that devoting resources to developing the best content for your audience is the foundation for quality engagement. Research, creative assets, and well-written copy will always serve as the basis for letting your identity and message resonate with your audience.   But there is more.   Incorporating an engaging digital solution can help strengthen your message and identity. If you already have print content, adding digital can show your audience that you are keeping up with their ever-evolving content consumption needs. Furthermore, digital provides additional benefits like rich media features including video, slideshows, animations, and audio to further emphasize your message and build your technologically progressive identity.   Take a look at these statistics gathered by Cisco.     As you can see, mobile-connected devices and data consumption with those devices is rising. Odds are that your audience is part of this trend. Putting your quality content directly in the hands of your audience helps you build a progressive identity and keep up with your readers’ consumption habits.   2 – Usability and accessibility Again, your content is carefully crafted through the efforts of your best minds and resources, so displaying that content cleanly and elegantly is necessary to keep your...
3 easy ways to share your digital edition

3 easy ways to share your digital edition

Experience the digital advantage; publish once and distribute widely.   We all know that the main goal behind producing quality content is getting eyes on the page and individuals enjoying your content. The key to growing your audience outside of producing interesting and engaging content is making that content easy to access and enjoy.   With a digital solution, you can easily bolster traditional marketing and distribution efforts by utilizing digital-only sharing options. The following are three simple sharing tips to get you started:   1.    Social Media     Having a social media presence gives publishers a means to speak directly to their audience and create a personal relationship with their readers. BlueToad’s solution makes sharing digital content quick and simple. Our HTML 5 solution makes it easy for you to share your content from your organization’s Facebook, Twitter, LinkedIn, or Pinterest profile.   More importantly, your readers have the same ability and can share links to complete issues, specific pages, and can even crop especially interesting and engaging sections of specific pages to share with all of their friends and followers. Give your digital content a chance to go viral; make your content a prominent part of your social media marketing strategy.   2.    Direct Links     By grabbing the direct URL link for your digital edition, you can provide hotlinks to your content in marketing emails, on a company blog, or on your website. These links can take readers to the cover of your issue or to a specific page within your digital edition.   You can grab the issue URL from your dashboard, from...
Charm from Chaos

Charm from Chaos

First Coast Magazine’s MagLab project takes the wonderful chaos at One Spark and transforms it into a unique crowd-sourced magazine. This “bold new experiment in print” combines the traditions of print and mixes it with the pace and responsiveness of today’s technology. This combination is producing First Coast Magazine’s May issue day-by-day.   From First Coast Magazine’s MagLab website: Throughout the five-day festival, First Coast MagLab at Dalton Agency will allow One Spark attendees to take part in the magazine publishing process by attending live feature interviews, voting on the crowd-sourced cover artwork, and watching the editorial and design teams produce the publication page-by-page. The issue will focus on entrepreneurship and visionaries of the First Coast, and after only five days of production, it will be digitally published in time for One Spark’s closing ceremony.     The First Coast Magazine team takes interviews, photos, and audience feedback, compiles it all into finished content, and plugs the content into their design. They then upload the content to BlueToad and their digital issue goes live. Readers can check out the daily content at firstcoastmaglab.com as it goes live.   Three interviews a day, during a five-day festival, and hundreds of live attendees with and hundreds more voting on the issue’s cover and daily content – it’s a wonder how First Coast Magazine is able to keep pace. The creation of great content and the folding-in of daily audience participation make for a huge challenges for their production team.   While visiting First Coast Magazine’s operations based in Dalton Agency near the heart of the One Spark event, we got the...
Innovation: the new norm

Innovation: the new norm

Technology and innovation are on my mind a lot lately. In the last 3 months, I’ve done three things I’ve never done before: Rode an Uber in Atlanta, measured my heartbeat with my phone, and Pinned my first pin to a board. Will we one day talk to my kids through my watch like Captain Kirk? Not sure…but for sure innovation is changing the way we live.     Ever heard of Crowd Publishing? First Coast Magazine is creating its May Issue LIVE during One Spark – a crowd funding festival set in Jacksonville, FL from April 7-12, 2015. The team is creating the May issue in 5 days – and live in front of 250,000 expected attendees through a concept they are calling “First Coast MagLab”. Each day, magazine interviews occur right in the middle of the action and with a live audience who’s members can ask questions of the interviewee. Readers get to vote online to choose the cover and can watch First Coast editors and designers create the issue in real time.     Each day First Coast shares the “content-in-progress” as a BlueToad digital edition through email and social media. One Spark attendees can engage with the content assembled the day before and see what is still being formed. At the end of the event on Sunday, First Coast will share the completed May issue through its app and online during the One Spark Closing Ceremony.   Technology is enabling First Coast to embrace its audience in a new way,  deeply embedding them into the fabric of the First Coast community. We are so thrilled...