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Getting Out Of The Way

Getting Out Of The Way

Your content should come first. I spoke earlier this month about the importance of “Reach” here at BlueToad.  Another important component of our value proposition is “Design.” At BlueToad, our goal is to ultimately provide a digital edition chrome (meaning the surrounding reader interface for your digital edition) that essentially gets out of the way of what is important – Your Already Beautifully Designed Content.  We believe that your content is the single most important part of the reader experience. Our job is to present your content superbly on modern devices and browsers – hence the importance of “Reach.”  Sure, when called in to action by clicking on a page, we want to provide a simple, clean, and intuitive interface that offers readers the tools that are needed for them to effectively engage with and share your content. In the meantime, however, we think you shouldn’t even know we are there.  Behind the scenes we will continue to work on simplifying and unifying the digital edition experience across the devices and browsers we support.  We know there is more work to be done in this ever evolving Digital Forest, but we will not forget that your content should always be front and center.  Thank you for trusting us with...
Why Reach Is Important

Why Reach Is Important

Build strong audience relationships by reaching out to your readers directly. A key component to the BlueToad value proposition is Reach. For us, delivering “Reach” to our customers means helping content creators build strong audience relationships by delivering their digital content to readers worldwide. Notwithstanding the fact that we are now knee deep in the digital publishing era, publishers still grapple with how to be successful with their digital content strategy. It is by no means easy. However, one way to simplify the problem is to use a solution that lets you quickly upload content one time and then output that content to all modern devices and browsers. Unfortunately, a lot of competitors, and therefore publishers, focus on a single channel like native apps. This is a mistake. We recently looked at the statistics of BlueToad publishers with native apps and found some interesting data. As expected, over a period of 12 months, engagement with the publisher’s content through the native apps increased. However, during that same period of time, engagement with the publisher’s content through non-native mobile and desktop browsers increased at a faster rate and accounted for approximately 50% of the overall engagement with that content. This means a strategy focused only on native apps might miss 50% of the potential audience. This is a big deal. At BlueToad, we don’t see the value or return from using expensive, cumbersome, workflow driven digital edition solutions. Especially when the solution can only competently deliver content through a single channel. Our suggestion is that you try to keep your digital strategy both easy and affordable. Upload once and satisfy...