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The Value of Personalized Digital Documents

The Value of Personalized Digital Documents

Personalized digital documents can improve efficiency and customer satisfaction.   The Bottom Line A publicly traded healthcare provider recently added the ability for enrollees to choose print or digital as the delivery method for time sensitive enrollment documents. The addition of digital documents produced several benefits: Time-sensitive documents were received by the consumer within 12 hours of request. Customer satisfaction ratings improved which enabled the healthcare provider to qualify for extended enrollment periods. Enrollee exposure increased by 300%.  Background The introduction of a five-star quality rating system by the Affordable Care Act has lead to many changes in the Medicare Advantage (MA) market. Healthcare organizations with the highest ratings have a significant competitive advantage such as the ability to attract new customers, receive expanded enrollment periods, and secure higher bonus percentages. With billions of dollars in bonus payments at risk, healthcare organizations are searching for ways to improve their MA Star Rating. According to the Kaiser Family Foundation, stars are worth millions of dollars to healthcare organizations. This case study will showcase how a publicly traded healthcare organization was able to improve their star rating by offering digital editions of their customer-facing documents. The case study will also address the workflow integration with BlueToad’s digital publishing solution that led to their success.   Table Of Contents About the Company and their Challenge The Solution and Benefits The Conclusion   The Company and Their Challenge The publicly-traded healthcare company currently provides and administers health benefits to approximately 5.5 million individuals within the United States through group, individual, Medicare, Medicaid, and other government programs. Like most healthcare organizations, they were searching for initiatives...
Improving Your Marketing Campaign

Improving Your Marketing Campaign

Introduction U.S. adults spend two hours and 21 minutes per day on mobile media, an increase from one hour and 35 minutes in 2012 and just 48 minutes in 2011.1 The mobile revolution has made the need to reach customers at home, at work and on the go an absolute must for any business or brand. In this case study, Lainie Pekich, Marketing Manager for Nickelodeon Suites Resort, shares how BlueToad’s digital publishing solution has transformed their hotel brochure from print to digital and has delivered significant results. Nickelodeon Suites Resort How does the addition of a digital edition improve a marketing campaign? According to Lainie Pekich, the addition of a digital brochure enabled the resort to: Quickly and effectively reach a wide audience. Enhance the marketing message with interactive features. Monitor customer engagement and the effectiveness of the marketing brochure. Make changes and deliver updated information to the brochure in near real-time. Keep costs at a minimum. Benefit 1: Ease of Distribution Nickelodeon Suites Resort added BlueToad’s digital solution to their marketing arsenal and the impact was quickly realized. “Within three business days we went from PDF to enriched digital edition, which meant we were able to deliver an electronic brochure to 30,000 prospective hotels guests,” says Pekich. That brochure is now available to distribute through the website or through an email link directing their prospective hotel guests to the hosted brochure. The impact of adding digital documents to marketing campaigns is dramatic and fast. The ability to quickly and easily distribute an engaging digital brochure can yield improvements for any organization.    Benefit 2: Enhance Message Nickelodeon was able to...
The Value Of Digital Circulars

The Value Of Digital Circulars

Introduction Digital circulars offer tremendous value to retailers and manufacturers. While it’s true that digital circulars are an effective tool for creating demand for online purchases, the value of a digital circular extends far beyond e-commerce transactions. In this case study, BlueToad’s retail client, Pat Catan’s Craft Centers, shares how their digital circular adds value to their organization in the absence of an e-commerce site. Pat Catan’s Craft Centers Pat Catan’s Craft Centers is a leading crafts retailer with more than 20 locations throughout Ohio and Pennsylvania. In the absence of a shopping cart feature, the intent of the current website, http://www.patcatans.com, is to drive in-store traffic. Like many brick and mortar retailers with websites that do not offer online shopping, the executives at Pat Catan’s Craft Centers wondered if a digital circular would add value to their bottom line.  If our website does not permit online shopping, will a digital circular help our company achieve our sales goals? According to Ryan Kilbane, Loyalty Program Director at Pat Catan’s Craft Centers, the answer is a resounding “Yes.”  While BlueToad’s solution can link to an existing e-commerce site, its digital solution for retailers has profound effects even if a business lacks an e-commerse component. According to Kilbane, consumers and retailers equally benefit from a digital circular even in the absence of an e-commerce component. Kilbane explains how BlueToad’s digital circular has helped the company build engagement and loyalty among consumers. Additionally, Kilbane highlights the operational efficiencies that the company has achieved as a result of the data retrieved from the digital circular. Build Engagement And Loyalty With Consumers Retail circulars...