U.S. adults spend two hours and 21 minutes per day on mobile media, an increase from one hour and 35 minutes in 2012 and just 48 minutes in 2011.1 The mobile revolution has made the need to reach customers at home, at work and on the go an absolute must for any business or brand. In this case study, Lainie Pekich, Marketing Manager for Nickelodeon Suites Resort, shares how BlueToad’s digital publishing solution has transformed their hotel brochure from print to digital and has delivered significant results.
Nickelodeon Suites Resort
How does the addition of a digital edition improve a marketing campaign?
According to Lainie Pekich, the addition of a digital brochure enabled the resort to:
- Quickly and effectively reach a wide audience.
- Enhance the marketing message with interactive features.
- Monitor customer engagement and the effectiveness of the marketing brochure.
- Make changes and deliver updated information to the brochure in near real-time.
- Keep costs at a minimum.
Benefit 1: Ease of Distribution
Nickelodeon Suites Resort added BlueToad’s digital solution to their marketing arsenal and the impact was quickly realized. “Within three business days we went from PDF to enriched digital edition, which meant we were able to deliver an electronic brochure to 30,000 prospective hotels guests,” says Pekich.
That brochure is now available to distribute through the website or through an email link directing their prospective hotel guests to the hosted brochure. The impact of adding digital documents to marketing campaigns is dramatic and fast. The ability to quickly and easily distribute an engaging digital brochure can yield improvements for any organization.
Benefit 2: Enhance Message
Even with a modest combination of design elements, Nickelodeon is better able to convey the fun atmosphere guests will enjoy while staying at the resort.
Benefit 3: Monitor Engagement
This information helped Pekich learn what elements of their marketing materials resonated the most with potential hotel guests. Pekich explains, “The information we obtained from BlueToad’s Thermostats™ helped us improve our brochure. For example, we added more photos to certain sections which generated more customer excitement about the resort.”
Benefit 4: Update Easily & Quickly
When Nickelodeon brought back the Teenage Mutant Ninja Turtles, they were excited to add the Total Turtle Celebration Weekend to their special events calendar. In the past, a change like this would have taken weeks and significant dollars. Through BlueToad’s dashboard, Nickelodeon was able to add this signature event to their digital brochure and distribute the updated version immediately.
“The digital brochure enables our resort to keep prospective hotel guests informed about all the latest events, specials, and exciting news.” – Lainie Pekich
Benefit 5: Exceptional Value
The cost structure at BlueToad is a natural fit for brochures and marketing pieces since there are no minimums on monthly commitments. “At any moment, I can decide to add more content to our rapidly expanding suite of digital publications. I don’t have to manage a large print run to get a volume discount and then worry that the content becomes outdated. The pricing is simple and easy to understand, and it is at a fraction of the cost of traditional print media,” explains Lainie Pekich.