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Keeping up with your audience

Keeping up with your audience

A lot has been said about maintaining reach with your audience, but what about keeping up with their consumption pace?   Pace. It’s a common trope when discussing technology. I believe it is rightfully so as everything related to technology seems to develop exponentially. The capabilities of our devices, the volume of content we consume, and the speed with which everything is delivered to us seems to keep going up.   What goes into the printing process? Six to eight weeks is roughly the time it takes for some traditional print media publishers to plan, create, design, print, and distribute their content. It’s a process that involves a lot of planning and coordination between production departments, the publisher, and a printer.   Then there is the printing process. Publishers have to consider a multitude of factors to ensure things like final trim size, page count, paper grade, quantity, binding style, and shipping are all correct.[1] Then there is a bid process or quote for the cost. Then there is the actually printing of the content. Then there is distribution. It can go on and on.   Carefully considering all of these aspects is crucial for producing a quality print publication, but the entire process can bog down the ultimate goal of distributing content quickly.   Where does digital publishing fit in? With a digital solution, publishers don’t need to concern themselves with figuring out some of these details ahead of production. Obviously, things like paper grade and binding style aren’t concerns with digital publications. While page size still plays a roll in digital publishing, digital solutions are more forgiving...
3 keys to increasing quality reach

3 keys to increasing quality reach

Are you taking advantage of your publishing resources?   Developing your ideas and messages is just one of the primary steps in reaching out to your audience. Taking advantage of your publishing resources can help your content step up and make a lasting impression with your audience. Take a look at these three points and evaluate your strategy and execution.   1 – Content and identity It’s no secret that devoting resources to developing the best content for your audience is the foundation for quality engagement. Research, creative assets, and well-written copy will always serve as the basis for letting your identity and message resonate with your audience.   But there is more.   Incorporating an engaging digital solution can help strengthen your message and identity. If you already have print content, adding digital can show your audience that you are keeping up with their ever-evolving content consumption needs. Furthermore, digital provides additional benefits like rich media features including video, slideshows, animations, and audio to further emphasize your message and build your technologically progressive identity.   Take a look at these statistics gathered by Cisco.     As you can see, mobile-connected devices and data consumption with those devices is rising. Odds are that your audience is part of this trend. Putting your quality content directly in the hands of your audience helps you build a progressive identity and keep up with your readers’ consumption habits.   2 – Usability and accessibility Again, your content is carefully crafted through the efforts of your best minds and resources, so displaying that content cleanly and elegantly is necessary to keep your...
3 easy ways to share your digital edition

3 easy ways to share your digital edition

Experience the digital advantage; publish once and distribute widely.   We all know that the main goal behind producing quality content is getting eyes on the page and individuals enjoying your content. The key to growing your audience outside of producing interesting and engaging content is making that content easy to access and enjoy.   With a digital solution, you can easily bolster traditional marketing and distribution efforts by utilizing digital-only sharing options. The following are three simple sharing tips to get you started:   1.    Social Media     Having a social media presence gives publishers a means to speak directly to their audience and create a personal relationship with their readers. BlueToad’s solution makes sharing digital content quick and simple. Our HTML 5 solution makes it easy for you to share your content from your organization’s Facebook, Twitter, LinkedIn, or Pinterest profile.   More importantly, your readers have the same ability and can share links to complete issues, specific pages, and can even crop especially interesting and engaging sections of specific pages to share with all of their friends and followers. Give your digital content a chance to go viral; make your content a prominent part of your social media marketing strategy.   2.    Direct Links     By grabbing the direct URL link for your digital edition, you can provide hotlinks to your content in marketing emails, on a company blog, or on your website. These links can take readers to the cover of your issue or to a specific page within your digital edition.   You can grab the issue URL from your dashboard, from...
Why Reach Is Important

Why Reach Is Important

Build strong audience relationships by reaching out to your readers directly. A key component to the BlueToad value proposition is Reach. For us, delivering “Reach” to our customers means helping content creators build strong audience relationships by delivering their digital content to readers worldwide. Notwithstanding the fact that we are now knee deep in the digital publishing era, publishers still grapple with how to be successful with their digital content strategy. It is by no means easy. However, one way to simplify the problem is to use a solution that lets you quickly upload content one time and then output that content to all modern devices and browsers. Unfortunately, a lot of competitors, and therefore publishers, focus on a single channel like native apps. This is a mistake. We recently looked at the statistics of BlueToad publishers with native apps and found some interesting data. As expected, over a period of 12 months, engagement with the publisher’s content through the native apps increased. However, during that same period of time, engagement with the publisher’s content through non-native mobile and desktop browsers increased at a faster rate and accounted for approximately 50% of the overall engagement with that content. This means a strategy focused only on native apps might miss 50% of the potential audience. This is a big deal. At BlueToad, we don’t see the value or return from using expensive, cumbersome, workflow driven digital edition solutions. Especially when the solution can only competently deliver content through a single channel. Our suggestion is that you try to keep your digital strategy both easy and affordable. Upload once and satisfy...
Digital Design Recommendations

Digital Design Recommendations

Digital Design & Feature Recommendations for Building Reader Engagement We have compiled some basic design tips for our clients and customers and listed them below. These tips are especially helpful to publishers that create digital brochures and marketing materials but can also be generally applied to any digital publication. Take a look and see if you can do more to Stand Out in the Digital Forest.   Font Size & Style: Sans Serif fonts are recommended Body: 12 pt or higher, black or dark color Headlines: 16 pt or higher, bolded, eye-catching accent color   Rich Media: Use embedded slideshows to showcase multiple photographs. Use an auto-playing, embedded video whenever possible. If space constraints exist, use a pop-up video for better viewing.   Links: Use URL Links to guide your readers to additional content that lives on your website, blog, landing page, etc. Use Article Links to supply additional content within your digital brochure.   Layout: Use fewer but larger images whenever possible. Emphasize “quotes” by using a larger font size and a bold, eye-catching accent color.   Call to Action: Use a larger font size and a bold, eye-catching accent color to communicate the call to action message. Link to email addresses, websites, social media outlets, blogs, etc. Use callout features (arrow, box, etc.) to draw attention to call to action messages.   Analytics: Embed your UA Google Analytics code for tracking integration. As always, we welcome you to check out all of our resources...
Toad’s Choice: Archie Comics

Toad’s Choice: Archie Comics

The Archie Comics line of comic books is one of the most successful, longest running brands in the history of the comic industry. Archie Comics have sold 2 billion comics and are published in a dozen different languages and distributed all over the world. BlueToad has recently partnered with Archie Comics to bring their legendary comic to a new scope of readership through the most popular digital devices. 4 Fun Facts About Archie Comics Archie’s first appearance in Pep Comics #22 on December 22, 1941, was drawn by Bob Montana and written by Vic Bloom. Archie is set in the small town of Riverdale, although the state in which the town is located is officially unspecified. If Archie Andrews aged normally, he would currently be in his 80s. At an auction on February 24, 2011, a copy of Archie Comics #1 brought price of $167,300; it is the highest price ever paid for a non-superhero comic book. Archie Comics is combining its legendary prowess with BlueToad’s digital solution. “We’re very excited about Archie’s continuous growth in the digital market and by partnering with the esteemed company BlueToad, we’re confident they will propel us to new heights,” stated Archie Comics Publisher and co-CEO Jon Goldwater. View and share this Toad’s Choice as a digital edition. We welcome you to view this piece and other Toad...