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BlueToad’s new HTML 5 viewer tutorial is here.

BlueToad’s new HTML 5 viewer tutorial is here.

  Do your readers know how to get around your digital edition? Do you want to improve the digital experience for your audience?   BlueToad is here to help. On Tuesday, September 8th, we will launch a new tutorial designed to walk readers through the various features and functions of your HTML 5 digital edition.* From navigation to sharing to printing pages, this new tutorial will automatically include information on features available to your readers in your particular digital edition. The tutorial will automatically open in the browser window the next time a reader accesses your publication after the tutorial goes live on September 8th. After that, the tutorial can be launched by selecting “help” under the “more” icon in the toolbar. We hope that this tutorial will improve the digital reading experience for your audience. As always, follow us on Facebook and Twitter to see these updates and more. Your partner in the Digital Forest, Team BlueToad   *The tutorial is only available for HTML 5 digital editions and will not be available for Flash or Native Apps at this...
Digital consumption journey: When do readers engage with different devices?

Digital consumption journey: When do readers engage with different devices?

The number of mobile-connected devices grew to 7.4 billion in 2014. Are you meeting the demands for delivery and engagement with this growing audience? Content consumption is fluid and continuous. Readers may begin reading your digital edition on one device and then jump to several other devices throughout the day. As a result, publishers need to make their digital editions viewable from as many platforms and devices as possible, while ensuring a consistent and reliable reading experience. The chart below illustrates how readers switch between devices throughout the day.   Clearly, making your digital edition available on multiple platforms is essential to ensuring the highest-possible level of engagement for your audience. How can you tell what devices your readers use most? BlueToad’s Thermostats™ analytics allows you to uncover content preferences and audience growth for various devices, operating systems, and browsers.   What does this mean for publishers? Use analytics to discover new audiences, measure overall engagement, and technology preferences. How does your audience interact with your digital content most? How does your content perform on those devices and browsers? With a digital solution, you can regularly evaluate your publication’s performance. Take advantage of this information and ensure that your publication is effectively reaching your audience....
Reach an even greater audience; make your content accessible to everyone

Reach an even greater audience; make your content accessible to everyone

BlueToad’s HTML 5 web viewer has been certified as accessible to readers with disabilities, including readers with visual impairment and blindness. Now you can reach an even greater audience in need of your amazing content. According to the World Health Organization nearly 285 million people worldwide are visually impaired. What does this mean for publishers? Reach is one of BlueToad’s value propositions. It is our goal to help publishers build strong audience relationships by delivering their digital content to readers worldwide; 508 Compliance helps us accomplish this goal. What does it mean to be accessible to the blind and visually impaired? 508 compliance refers to the web related requirements set by Federal Section 508. * To achieve this certification, we have worked hard to make sure our web viewer meets certain standards of accessible design. Our HTML 5 web viewer displays your content with the following four principles in mind: Perceivable – Available to the senses (vision and hearing primarily) either through the browser or through assistive technologies (e.g. screen readers, screen enlargers, etc.). Operable – users can interact with all controls and interactive elements using the mouse, keyboard, or an assistive device. Understandable – content is clear and limits confusion and ambiguity Robust – A wide range of technologies (including old and new user agents and assistive technologies) can access the content. By making your content accessible to readers with visual impairments, you are opening your content to a new audience and creating an endearing relationship with those readers. Continue to grow your audience and build meaningful relationships in the process and Stand Out in the Digital Forest....
HTML 5 Rollover for Retail

HTML 5 Rollover for Retail

HTML 5 provides simple and elegant features perfect for retail catalogs and circulars. Selecting HTML 5 as your primary viewer will provide a matching presentation for your digital solution across desktops and mobile browsers. Readers have the freedom to access all the information they want without having to click two or three times to get to it. What is it? Clear zoom to closely view the product Viewers access desired information in one simple rollover box Scrollable description allows you to exceed the former limit of 500 characters Customers can build a printable and shareable shopping list Adding a “Buy Now” button allows customers to make quick and easy purchases online The reader stays close to the content How does it benefit my publication? Creating a clean and efficient presentation allows readers and customers to easily make shopping lists making their shopping experience even greater. For an in-depth look at how digital catalogs and circulars can improve the value of your marketing and outreach, we invite you to read our case study. View and share this Tech Flies as a digital edition. We welcome you to view this piece and other Toad...
New Contents and Library View for HTML 5

New Contents and Library View for HTML 5

BlueToad’s HTML 5 viewer continues to improve. Did you know that phone views of our HTML 5 viewer are the quickest growing segment of page views on the BlueToad Platform? Recognizing this growing trend, BlueToad is proud to announce several updates to the HTML 5 viewer. These updates are designed to enhance both the reading and navigation experience for your digital edition on desktop and mobile devices. 1. New Contents View: Clicking on the contents icon from the toolbar in HTML 5 will now take the reader to a more convenient and mobile-friendly content screen containing: A scrollable article list with links to the text version of the content and to the laid out page on which the article exists; and Easy swipe navigation to other associated documents or issues in your library. 2. New Library View:  Archive content within your document’s library has been moved to a more convenient scrollable location at the bottom of the screen. 3. Default Start Page Settings:  In your dashboard you will have the ability to set the default start screen your readers see when first entering the digital edition. This default start screen can be set to the traditional page view, the new Contents View, or the new Library. You can even make these settings different for phone readers, who might prefer the text articles in the Contents View, than for other readers who might prefer the traditional page view. These updates to BlueToad’s HTML 5 contents and library view provide users with a better reading experience on a multitude of devices and improved navigation within and between your...
Native vs. Non-native digital solutions

Native vs. Non-native digital solutions

The following is a blog post from our President and CEO, Paul DeHart, written for Talking New Media, a news, information, and commentary website for the digital publishing industry. Wednesday column: Which digital strategy is best for your title: native or non-native? by Paul DeHart Each Wednesday, Talking New Media invites digital publishing leaders to discuss industry topics, or explain and demonstrate the latest solutions involving digital media. This week’s columnist is Paul DeHart, CEO and President of BlueToad.  This is the conundrum confronting many publishers who offer digital versions of their content.  Offering both options to our customers and having handled thousands of publications on both platforms simultaneously, we at BlueToad have unique, nonpartisan perspective on the question. Within the publishing industry, there are just as many ambassadors of native-only solutions as there are of non-native and hybrid solutions. With so many conflicting opinions, publishers remain confused and uncertain. To help gain clarity on the question, publishers may want to look beyond the inherent advantages and short comings of each platform and focus their efforts on developing a digital strategy that takes into account the entire content consumption journey.   As a result of mobile technology, a consumer’s content consumption journey may begin on one device and end on another. Readers often use phones to browse and “taste” content.  Laptops and desktops are still used to engage more fully with content while working.  Tablets and print are great for consumption while traveling, on the couch, or in bed.  Over the course of this journey, many devices and platforms might play a role in the big-picture consumption of content. For example,...