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Is an app right for me?

Is an app right for me?

Readers access digital content throughout their day and across different devices. What does this mean for publishers?   There is a potential need and audience for native and non-native solutions. So let’s look at the top three benefits of utilizing a non-native solution like HTML 5 and a native app.   Top 3 benefits of an HTML 5 non-native solution No app download required – Readers are not required to download an app in order to access your content. No issue download required – Your audience can jump right in to an issue and begin reading with no need to download an issue. Publish once, distribute widely – Content is automatically compatible with most modern devices and browsers without extra work.   Top 3 benefits of a native app solution Offline reading – readers can download content for those times they don’t have access to an internet connection. Built-in marketing – Generate exposure by having your app appear in various app market places. Push notifications – Publishers can alert their audience to updates and new content through push notifications.   Clearly, both solutions have their distinct benefits. But how does this translate into real-world usage by readers? While native apps have the capability to actively reach out to an audience, 53 percent of consumers still access publisher content via non-native platforms like HTML 5.   With such an even split between platform usage, having a strategy that combines both platforms with familiar design aesthetics and experience improves your level and quality of reach, helping you build stronger relationships with your audience. Both platforms play important roles in the way your...
Where do your readers come from?

Where do your readers come from?

Targeting your most valuable referrers can make a big impact for your publication.   Your readers can get to your digital content from anywhere. And this doesn’t just mean their geographic location. Their clicks and searches can also lead them to your digital content. Do you know how they access your content? Evaluating what sites and searches bring your readers in can help you target the marketing of your content online, bringing in new readers efficiently. No two publishers experience the same engagement. Differences in content, strategy, and audience behavior can all affect how your audience gets to your content. Be sure to evaluate all of the analytics for yourself and use the knowledge gained to achieve your specific goals.   Search engines provide a broad gateway for your readers to access your content through. Ensuring that proactive SEO initiatives are enabled for your digital edition means that your digital content is searchable by large search engines like Google. With BlueToad’s solution, proactive SEO initiatives are automatically enabled. Taking advantage of SEO can bring organic interaction without the costs associated with traditional marketing campaigns and strategies.   What is SEO? SEO stands for Search Engine Optimization and it’s a valuable tool that can help bring readers to your content. Search engines scan information like titles, links, and written content when users create a search query. This information is then used to populate the search results you see after typing something into a search bar. BlueToad’s digital solution automatically makes your publication title, issue title, links in your digital edition, and article content searchable, ensuring your content has the best...
Zero Entry

Zero Entry

No two publishers are exactly alike.   Differences in content, resources, and audience behavior give each publisher unique challenges when putting together their content.   Digital editions of their content provide even more opportunities for variation. Publishers may ask themselves, “Should I just have a replica version of my content? What about adding special features? Does my audience engage with this extra content?”   Since each publisher’s content, resources, and audience behavior is different, there is not a “one size fits all” answer. However, with a digital solution, publishers can “test the waters” and see what digital-only features fit into their content strategy best, creating the best overall experience for their audience.   We call this the “Zero Entry Strategy.”     BlueToad suggests working with your editorial staff to see what digital assets can be created and integrated given your available resources. Then, measure the engagement the pages with the new features experience. If you see a marked improvement in engagement, take a step deeper into the digital pool until you reach the point where your resource input balances your engagement output.   For more information on adding rich media features to your digital edition, visit our Knowledge Base entries for video, slideshows, animations, and audio.   Find what features fit best with your content and Stand Out in the Digital Forest....
Keeping up with your audience

Keeping up with your audience

A lot has been said about maintaining reach with your audience, but what about keeping up with their consumption pace?   Pace. It’s a common trope when discussing technology. I believe it is rightfully so as everything related to technology seems to develop exponentially. The capabilities of our devices, the volume of content we consume, and the speed with which everything is delivered to us seems to keep going up.   What goes into the printing process? Six to eight weeks is roughly the time it takes for some traditional print media publishers to plan, create, design, print, and distribute their content. It’s a process that involves a lot of planning and coordination between production departments, the publisher, and a printer.   Then there is the printing process. Publishers have to consider a multitude of factors to ensure things like final trim size, page count, paper grade, quantity, binding style, and shipping are all correct.[1] Then there is a bid process or quote for the cost. Then there is the actually printing of the content. Then there is distribution. It can go on and on.   Carefully considering all of these aspects is crucial for producing a quality print publication, but the entire process can bog down the ultimate goal of distributing content quickly.   Where does digital publishing fit in? With a digital solution, publishers don’t need to concern themselves with figuring out some of these details ahead of production. Obviously, things like paper grade and binding style aren’t concerns with digital publications. While page size still plays a roll in digital publishing, digital solutions are more forgiving...
3 keys to increasing quality reach

3 keys to increasing quality reach

Are you taking advantage of your publishing resources?   Developing your ideas and messages is just one of the primary steps in reaching out to your audience. Taking advantage of your publishing resources can help your content step up and make a lasting impression with your audience. Take a look at these three points and evaluate your strategy and execution.   1 – Content and identity It’s no secret that devoting resources to developing the best content for your audience is the foundation for quality engagement. Research, creative assets, and well-written copy will always serve as the basis for letting your identity and message resonate with your audience.   But there is more.   Incorporating an engaging digital solution can help strengthen your message and identity. If you already have print content, adding digital can show your audience that you are keeping up with their ever-evolving content consumption needs. Furthermore, digital provides additional benefits like rich media features including video, slideshows, animations, and audio to further emphasize your message and build your technologically progressive identity.   Take a look at these statistics gathered by Cisco.     As you can see, mobile-connected devices and data consumption with those devices is rising. Odds are that your audience is part of this trend. Putting your quality content directly in the hands of your audience helps you build a progressive identity and keep up with your readers’ consumption habits.   2 – Usability and accessibility Again, your content is carefully crafted through the efforts of your best minds and resources, so displaying that content cleanly and elegantly is necessary to keep your...
3 easy ways to share your digital edition

3 easy ways to share your digital edition

Experience the digital advantage; publish once and distribute widely.   We all know that the main goal behind producing quality content is getting eyes on the page and individuals enjoying your content. The key to growing your audience outside of producing interesting and engaging content is making that content easy to access and enjoy.   With a digital solution, you can easily bolster traditional marketing and distribution efforts by utilizing digital-only sharing options. The following are three simple sharing tips to get you started:   1.    Social Media     Having a social media presence gives publishers a means to speak directly to their audience and create a personal relationship with their readers. BlueToad’s solution makes sharing digital content quick and simple. Our HTML 5 solution makes it easy for you to share your content from your organization’s Facebook, Twitter, LinkedIn, or Pinterest profile.   More importantly, your readers have the same ability and can share links to complete issues, specific pages, and can even crop especially interesting and engaging sections of specific pages to share with all of their friends and followers. Give your digital content a chance to go viral; make your content a prominent part of your social media marketing strategy.   2.    Direct Links     By grabbing the direct URL link for your digital edition, you can provide hotlinks to your content in marketing emails, on a company blog, or on your website. These links can take readers to the cover of your issue or to a specific page within your digital edition.   You can grab the issue URL from your dashboard, from...