Back To BlueToad.com
Rich Media Boosts Engagement

Rich Media Boosts Engagement

Adding video makes your content an experience.   In our newest ToadTalks edition, we share how decline magazine, a niche magazine dedicated to mountain biking culture, uses video and animations to engage readers.  Competition is fierce and publications struggle with monetization strategies, ad-blocking, and the ability to produce quality content consistently that brings in readers and advertisers.  There is no perfect solution to these challenges, and its impact reaches both large and small publishers. The article reminded me of Red Bull, who, until recently, focused most of their marketing spend on television, sampling and live events and avoided print and radio.  The reason was that Red Bull is an energy drink and the marketing team didn’t feel that print and radio could effectively project the image of energy.  Instead, Red Bull created events designed to capture stories and content worth sharing.  They were able to create one of the best lifestyle brands out there today (my opinion). Publications like decline use the same strategies for building on print publications with content that engages the reader in a more dynamic fashion.  Face it, seeing an amazing picture of a mountain bike rider going off a cliff is exciting but watching it come alive with video and sound on a digital page takes engagement to a whole new level and multi-sensory experience. Why does video make a difference?   Psychology Today reports that “Videos are processed by the brain 60,000 times faster than text”.  Humans are programmed to be a bit on the lazy side and reading requires more brain power. Interestingly enough, even though it takes less time for readers...
Supporting innovation and entrepreneurship

Supporting innovation and entrepreneurship

BlueToad is the official Digital Event Guide Partner for One Spark – the world’s largest crowd sourcing festival happening right here in our own sunny back yard in Jacksonville, Florida from April 7-12.  You might ask why BlueToad is involved with One Spark.  Well, there are several reasons. We want to support entrepreneurs and innovation.  My partners and I built BlueToad from the ground up, working hard to build a successful and sustainable business.  From experience, we understand that entrepreneurial success depends on not only a mix of hard work and ambition but also on the support and guidance of others.  We want to support the Creators at One Spark.     We want to support the great Sunshine State as one of the best places to start and grow a business.  Florida continues to shine in areas like infrastructure, workforce, and desirability.  It is important to support initiatives that attract talent, business, and funding to Florida.  International events like One Spark keep us moving in the right direction.   We want to support our friends at First Coast Magazine.  Check out what they are doing at www.firstcoastmaglab.com and follow them on twitter during One Spark @firstcoastmag using #firstcoastmaglab.   Finally, we want to demonstrate to the First Coast and to the Creators and attendees at One Spark just how BlueToad can help businesses transform their documents into engaging digital experiences.  While we built our business on the backs of the traditional publishing industry, we now work with just as many businesses helping them create digital versions of marketing brochures, business reports, training materials, white papers, and more.   We are proud to be the official Digital Event Guide...
Tall Pages

Tall Pages

Publishers can now add BlueToad’s Tall Pages to their digital content in Flash, HTML 5, and iOS Apps. Tall Pages allow the reader to navigate content vertically as well as horizontally within the digital edition. With Tall Pages, publishers can engage their readers in an extra viewing dimension. Tall Pages enable a publisher to add additional content without disrupting the existing pagination structures. Navigation: For mobile devices, simply swipe up or down to navigate through a Tall Page. On desktop, a small arrow will appear at the center of the top and/or bottom of the page to navigate throughout the Tall Page. The “Go to Page” in the bottom toolbar in the HTML 5 viewer, readers can use the thumbnails to navigate through Tall Pages. Requirements: You will need a PDF file where all pages share the same dimensions as the standard sized page in the issue. If multiple pages will be added, make certain the PDF is combined before proceeding. What benefits does adding Tall Pages bring to your digital edition? Tall Pages give publishers the ability to create more pages specific to their digital edition. This space can be used for additional editorial content or to create additional and unique ad space. Publishers have the ability to add updates to their digital editions without affecting the horizontal pagination. Use this feature to add last-minute announcements, updates, or ads without disrupting of the rest of the digital edition. Create engaging spread views. BlueToad’s Tall Pages move independently of each other. When side-by-side, this feature can create a slot machine-like navigation experience. Readers can mix and match the pages...
Proofing Links: The Key to Collaboration

Proofing Links: The Key to Collaboration

Proper review procedures are vital to any publication and efficiency during this process is key to a successful and timely launch. For digital content, publishers often ask, “How does our team conduct its review procedure without activating the content and making it viewable by the reading audience?” The answer, utilize BlueToad’s Issue Proofing Link feature.   The Issue Proofing Link is a limited use link, enabling content creators to share their digital edition in its final presentation with their editorial staff without having to publish the document to the world or distribute dashboard login credentials. To learn how to access the proofing link, click here and you will be directed to the Proofing Link Feature within our Tech Flies publication. BlueToad’s proofing and collaboration tools give your team the ability to review your publication before activation. At BlueToad, our mission is to help content creators build better audience relationships and that begins with helping you develop the best possible digital edition for your...