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Digital Retail Design Layouts: Which One is Best for Your Retail Event?

Digital Retail Design Layouts: Which One is Best for Your Retail Event?

Your retail digital publishing needs are unique to your business, and choosing the right design layout to showcase your products and services is essential. In general, most retail publications use one of following four design layouts: DIGITAL CIRCULAR: This style is commonly used by retailers that offer weekly retail events, such as drug stores and supermarkets.  This design employs a grid layout, and typically showcases 10 or more items on a page.  Price and image are the main focus. Click here to see an example of a digital circular. CATALOG: This style uses an artistic or photographic layout and is the preferred choice of many fashion and home goods retailers.  A limited number of products are featured on each page to allow for impressive photography, and detailed product descriptions. Click here to see an example of a catalog. BULK CATALOG:  This style presents detailed product information such as price, quantity, color options, weight, and SKUs in a chart or graph form.  This style tends to be preferred by retailers that sell many variations of the same product in bulk form.   An example of a retailer that uses this design layout is as an office supply store. Click here to see an example of a bulk catalog. RECREATION GUIDE:  Many parks and community centers choose this style because it is built more like a brochure.  Heavy text and interactive features such as slideshows, videos, and audio are presented side by side with detailed information about classes, activities or events in a chart-like manner. Click here to see an example of a recreation guide. When creating your digital retail publication, be sure to choose...
Proofing Links: The Key to Collaboration

Proofing Links: The Key to Collaboration

Proper review procedures are vital to any publication and efficiency during this process is key to a successful and timely launch. For digital content, publishers often ask, “How does our team conduct its review procedure without activating the content and making it viewable by the reading audience?” The answer, utilize BlueToad’s Issue Proofing Link feature.   The Issue Proofing Link is a limited use link, enabling content creators to share their digital edition in its final presentation with their editorial staff without having to publish the document to the world or distribute dashboard login credentials. To learn how to access the proofing link, click here and you will be directed to the Proofing Link Feature within our Tech Flies publication. BlueToad’s proofing and collaboration tools give your team the ability to review your publication before activation. At BlueToad, our mission is to help content creators build better audience relationships and that begins with helping you develop the best possible digital edition for your...
Improving Your Marketing Campaign

Improving Your Marketing Campaign

Introduction U.S. adults spend two hours and 21 minutes per day on mobile media, an increase from one hour and 35 minutes in 2012 and just 48 minutes in 2011.1 The mobile revolution has made the need to reach customers at home, at work and on the go an absolute must for any business or brand. In this case study, Lainie Pekich, Marketing Manager for Nickelodeon Suites Resort, shares how BlueToad’s digital publishing solution has transformed their hotel brochure from print to digital and has delivered significant results. Nickelodeon Suites Resort How does the addition of a digital edition improve a marketing campaign? According to Lainie Pekich, the addition of a digital brochure enabled the resort to: Quickly and effectively reach a wide audience. Enhance the marketing message with interactive features. Monitor customer engagement and the effectiveness of the marketing brochure. Make changes and deliver updated information to the brochure in near real-time. Keep costs at a minimum. Benefit 1: Ease of Distribution Nickelodeon Suites Resort added BlueToad’s digital solution to their marketing arsenal and the impact was quickly realized. “Within three business days we went from PDF to enriched digital edition, which meant we were able to deliver an electronic brochure to 30,000 prospective hotels guests,” says Pekich. That brochure is now available to distribute through the website or through an email link directing their prospective hotel guests to the hosted brochure. The impact of adding digital documents to marketing campaigns is dramatic and fast. The ability to quickly and easily distribute an engaging digital brochure can yield improvements for any organization.    Benefit 2: Enhance Message Nickelodeon was able to...