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HTML 5 Rollover for Retail

HTML 5 Rollover for Retail

HTML 5 provides simple and elegant features perfect for retail catalogs and circulars. Selecting HTML 5 as your primary viewer will provide a matching presentation for your digital solution across desktops and mobile browsers. Readers have the freedom to access all the information they want without having to click two or three times to get to it. What is it? Clear zoom to closely view the product Viewers access desired information in one simple rollover box Scrollable description allows you to exceed the former limit of 500 characters Customers can build a printable and shareable shopping list Adding a “Buy Now” button allows customers to make quick and easy purchases online The reader stays close to the content How does it benefit my publication? Creating a clean and efficient presentation allows readers and customers to easily make shopping lists making their shopping experience even greater. For an in-depth look at how digital catalogs and circulars can improve the value of your marketing and outreach, we invite you to read our case study. View and share this Tech Flies as a digital edition. We welcome you to view this piece and other Toad...
Digital Retail Design Layouts: Which One is Best for Your Retail Event?

Digital Retail Design Layouts: Which One is Best for Your Retail Event?

Your retail digital publishing needs are unique to your business, and choosing the right design layout to showcase your products and services is essential. In general, most retail publications use one of following four design layouts: DIGITAL CIRCULAR: This style is commonly used by retailers that offer weekly retail events, such as drug stores and supermarkets.  This design employs a grid layout, and typically showcases 10 or more items on a page.  Price and image are the main focus. Click here to see an example of a digital circular. CATALOG: This style uses an artistic or photographic layout and is the preferred choice of many fashion and home goods retailers.  A limited number of products are featured on each page to allow for impressive photography, and detailed product descriptions. Click here to see an example of a catalog. BULK CATALOG:  This style presents detailed product information such as price, quantity, color options, weight, and SKUs in a chart or graph form.  This style tends to be preferred by retailers that sell many variations of the same product in bulk form.   An example of a retailer that uses this design layout is as an office supply store. Click here to see an example of a bulk catalog. RECREATION GUIDE:  Many parks and community centers choose this style because it is built more like a brochure.  Heavy text and interactive features such as slideshows, videos, and audio are presented side by side with detailed information about classes, activities or events in a chart-like manner. Click here to see an example of a recreation guide. When creating your digital retail publication, be sure to choose...
The Value Of Digital Circulars

The Value Of Digital Circulars

Introduction Digital circulars offer tremendous value to retailers and manufacturers. While it’s true that digital circulars are an effective tool for creating demand for online purchases, the value of a digital circular extends far beyond e-commerce transactions. In this case study, BlueToad’s retail client, Pat Catan’s Craft Centers, shares how their digital circular adds value to their organization in the absence of an e-commerce site. Pat Catan’s Craft Centers Pat Catan’s Craft Centers is a leading crafts retailer with more than 20 locations throughout Ohio and Pennsylvania. In the absence of a shopping cart feature, the intent of the current website, http://www.patcatans.com, is to drive in-store traffic. Like many brick and mortar retailers with websites that do not offer online shopping, the executives at Pat Catan’s Craft Centers wondered if a digital circular would add value to their bottom line.  If our website does not permit online shopping, will a digital circular help our company achieve our sales goals? According to Ryan Kilbane, Loyalty Program Director at Pat Catan’s Craft Centers, the answer is a resounding “Yes.”  While BlueToad’s solution can link to an existing e-commerce site, its digital solution for retailers has profound effects even if a business lacks an e-commerse component. According to Kilbane, consumers and retailers equally benefit from a digital circular even in the absence of an e-commerce component. Kilbane explains how BlueToad’s digital circular has helped the company build engagement and loyalty among consumers. Additionally, Kilbane highlights the operational efficiencies that the company has achieved as a result of the data retrieved from the digital circular. Build Engagement And Loyalty With Consumers Retail circulars...