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Delivering through details

Delivering through details

Digital solutions give content creators the ability to display their messages in unique and subtle ways. Content creators can experience the digital advantage in a variety of ways and through a host of digital-only features. These features help add value to digital content beyond what print can provide.   Some value-adding digital features don’t even require employing additional resources. Content creators can add value to their digital edition by creatively implementing resources they may already have available through adding clickable links and simple features to their digital content.   One of the simple but effective features content creators can employ is the ticker. The ticker displays a customizable message and icon along the bottom of each page of
 all issues within a publication.   This message can be issue-specific or it can remain consistent across all issues within a publication or document group. Additionally, the message is viewable the entire time the reader is engaged with the content. The ever-present and clickable message at the bottom of the issue view is a great way to direct an audience to additional content.   How can content creators take advantage of this feature? There are plenty of ways to take advantage of this feature and investing time into finding out what fits with your strategy best can help improve the depth of your reach with your audience. Consider the following three simple examples and start thinking about what would work best for your strategy, content, and goals.   3 ways to use the ticker:   1 – Link to your website Probably the simplest use of the ticker. Linking to your...
Sharing is caring

Sharing is caring

4 reasons why your publication should utilize share features We’ve been told our whole lives that it’s right to share with those around us. Given how easy it is to share anything you see online through social media, your digital edition should be no exception. Give your audience the ability to easily share your content with their followers. How does “sharing” benefit my...
Rich Media: Video

Rich Media: Video

Deliver dynamic messages and engage your audience by adding video to your digital edition. Why Add Video? Enrich your digital edition and build a strong bond with your audience by adding rich media to your content. Video is a robust and dynamic tool that can greatly impact the weight of your message to your audience. And it’s free to add with the BlueToad solution. If A Picture Is Worth 1,000 Words… …then a video must be worth more. Video helps you communicate more than words on a page can do alone. Add video to enhance your message and your brand’s image. Dr. James McQuivey of Forrester Research anecdotally stated that, “Video is worth 1.8 million words.” Idearocketanimation.com broke this statement down into a simple equation: A picture equals 1,000 words. Video shoots 30 frames per second. Therefore, every second of video is worth 30,000 words. 30,000 words times 60 seconds equals 1.8 million.[1] While this calculation is purely illustrative, the value of adding of video to a digital edition is obvious; it conveys a clear message, engages your audience, and adds value for your publication, your readers, and advertisers. How can I use it in my digital edition? Video can be used to instruct your readers and provide a call-to-action, sold to advertisers as a unique ad space, or simply used to enrich your digital edition or article and add value for your audience. How is video presented in my digital edition? Publishers can set videos to be embedded videos or to pop-up. An embedded video plays within the viewer on a selected space. Embedded videos can be uploaded...
Thermostats™ Access Only

Thermostats™ Access Only

BlueToad makes it safe and simple for publishers to share their analytics with stakeholders.   What is it? Thermostats™ Access Only enables publishers to share their end-user metrics with selected users. These selected users will have access only to Thermostats™ available through the publisher’s dashboard. Once you have set up the new user, you can then share the link and login credentials with the added user. The user will then have access only to the Thermostats™ portion of your dashboard.   How Does It Benefit My Publication? Thermostats™ and the ability to share the information it measures with stakeholders and staff helps your publication build strong audience relationships. The valuable metrics available through BlueToad’s powerful Thermostats™ Analytics, allow you to measure and respond to real-world audience behavior. Your publication’s sales team can use Thermostats™ to approach prospective advertisers to monetize the publication. Content editors can build a stronger publication by focusing on the components your readers view most. The information available through Thermostats™ can help identify what engages your readers most through the recording of pages views, visit duration, and other important information. You have always been able to easily access this data from your dashboard by clicking the Thermostats™ icon on your publication. Now, you can also share your analytics with departments within your organization and other stakeholders without risking any unwanted modifications to your dashboard settings.   Add Thermostats-only users in 5 steps: From your dashboard, click “My Account” Click “Edit Users” Fill in the user’s information Select Thermostats from the adjacent dropdown menu Click “Add”   BlueToad brings you this review feature to assist your team’s...
Google Analytics and the BlueToad Solution

Google Analytics and the BlueToad Solution

With BlueToad and Google Analytics, you can track publication statistics in Flex, HTML 5, and iOS. Understanding reader engagement with your content is essential to developing and maintaining a strong content strategy. This includes ensuring that you deliver the content your readers want to see, to arming your sales team with knowledge and metrics when they approach advertisers. BlueToad’s Thermostats™ already measures in near real-time all reader interactions with your content, and can report to Google Analytics data such as which publications, documents, and pages are being viewed by your readers.   Why add Google Analytics? There are many reasons to integrate Thermostats™ data with Google Analytics:  Google Analytics is a familiar tool and interface to view data.  Integration enables you to aggregate your digital edition data with other Google Analytics data.  Google Analytics may be an internal standard or requirement.   Google Analytics To sign up for Google Analytics, visit www.google.com/analytics and follow the sign-up procedures. Once you have successfully signed up for Google Anlaytics, Google will provide a unique Universal Analytics (UA) code that can be used to track interactions with your digital edition. Thermostats™ will continue to run and track publisher specific metrics after the addition of Google Analytics.   Receive Detailed Information Users can set up a single UA for their entire BlueToad account or separate UAs for each publication. We recommend that publishers with multiple publications set up a separate UA for each so that statistics for each publication can be viewed and shared independently.   How to set up Google Analytics within BlueToad’s system Once you’ve received your UA code from Google, setting...
3 Simple Things to Know to Improve Your Digital Reach

3 Simple Things to Know to Improve Your Digital Reach

Have you ever wondered where to start when looking at your Thermostats™ report? Here are some simple tips to get you started. Thermostats™ contains an amazing amount of information about the consumption of your digital edition. In this blog, we will explore one scenario that demonstrates how you can make Thermostats™ work for you. Let’s start by looking at entry reports. How did your readers get to your digital edition? What days do most readers access your digital edition? What link brought them to your digital edition? Was it from your website? Social media? What about search engines? Which did they use and what keywords did they search? Take a look at your entry reports to find the answers to these questions. Gain an understanding of which marketing channels are working and which need improvement. With the data provided through BlueToad’s analytics, you can formulate a stronger marketing plan. How are your readers viewing your digital edition? Now that you have an understanding of how your readers got to your digital edition, it’s important to know what browser and OS your readers use. Why? Take the following statistics into consideration: 58% of Americans have a smartphone and 42% have a tablet[1] 20% of people worldwide own a smartphone; 1 in 17 own a tablet[2] Your readers carry around a smart phone with them most of the day, are they using it to access your content? If not, you could be missing out on a crucial opportunity to reach your audience. Check thermostats to see if your readers are accessing your publication via mobile browsers. If not, make sure they...