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Is an app right for me?

Is an app right for me?

Readers access digital content throughout their day and across different devices. What does this mean for publishers?   There is a potential need and audience for native and non-native solutions. So let’s look at the top three benefits of utilizing a non-native solution like HTML 5 and a native app.   Top 3 benefits of an HTML 5 non-native solution No app download required – Readers are not required to download an app in order to access your content. No issue download required – Your audience can jump right in to an issue and begin reading with no need to download an issue. Publish once, distribute widely – Content is automatically compatible with most modern devices and browsers without extra work.   Top 3 benefits of a native app solution Offline reading – readers can download content for those times they don’t have access to an internet connection. Built-in marketing – Generate exposure by having your app appear in various app market places. Push notifications – Publishers can alert their audience to updates and new content through push notifications.   Clearly, both solutions have their distinct benefits. But how does this translate into real-world usage by readers? While native apps have the capability to actively reach out to an audience, 53 percent of consumers still access publisher content via non-native platforms like HTML 5.   With such an even split between platform usage, having a strategy that combines both platforms with familiar design aesthetics and experience improves your level and quality of reach, helping you build stronger relationships with your audience. Both platforms play important roles in the way your...
Delivering through details

Delivering through details

Digital solutions give content creators the ability to display their messages in unique and subtle ways. Content creators can experience the digital advantage in a variety of ways and through a host of digital-only features. These features help add value to digital content beyond what print can provide.   Some value-adding digital features don’t even require employing additional resources. Content creators can add value to their digital edition by creatively implementing resources they may already have available through adding clickable links and simple features to their digital content.   One of the simple but effective features content creators can employ is the ticker. The ticker displays a customizable message and icon along the bottom of each page of
 all issues within a publication.   This message can be issue-specific or it can remain consistent across all issues within a publication or document group. Additionally, the message is viewable the entire time the reader is engaged with the content. The ever-present and clickable message at the bottom of the issue view is a great way to direct an audience to additional content.   How can content creators take advantage of this feature? There are plenty of ways to take advantage of this feature and investing time into finding out what fits with your strategy best can help improve the depth of your reach with your audience. Consider the following three simple examples and start thinking about what would work best for your strategy, content, and goals.   3 ways to use the ticker:   1 – Link to your website Probably the simplest use of the ticker. Linking to your...
Zero Entry

Zero Entry

No two publishers are exactly alike.   Differences in content, resources, and audience behavior give each publisher unique challenges when putting together their content.   Digital editions of their content provide even more opportunities for variation. Publishers may ask themselves, “Should I just have a replica version of my content? What about adding special features? Does my audience engage with this extra content?”   Since each publisher’s content, resources, and audience behavior is different, there is not a “one size fits all” answer. However, with a digital solution, publishers can “test the waters” and see what digital-only features fit into their content strategy best, creating the best overall experience for their audience.   We call this the “Zero Entry Strategy.”     BlueToad suggests working with your editorial staff to see what digital assets can be created and integrated given your available resources. Then, measure the engagement the pages with the new features experience. If you see a marked improvement in engagement, take a step deeper into the digital pool until you reach the point where your resource input balances your engagement output.   For more information on adding rich media features to your digital edition, visit our Knowledge Base entries for video, slideshows, animations, and audio.   Find what features fit best with your content and Stand Out in the Digital Forest....
Thermostats 101: Visits and Views

Thermostats 101: Visits and Views

What can you learn from visits and views by date? Tracking how your audience interacts with your digital content provides a glimpse into how your readers think and shows you exactly what engages your readers most. Using this information to your advantage can help you build a better relationship with your audience.   Did you know that BlueToad’s digital solution comes with a built-in analytics tracker? Thermostats™ is our proprietary software that tracks a vast amount of information. However, taking it all in at once can be a bit overwhelming.   So, let’s tackle these components one small piece at a time, starting with visits and views by date. This is a good place to start as it shows one of the simplest metrics publishers should be interested in: how many readers see the content.   Visits & views by date can be found in your Issue Reports and illustrate how many times your issue is visited, how many page views are incurred, and how long readers are engaged per issue visit, all sorted by date.   What can you do with this data? This data can have a big impact in two important ways. First, understanding how many readers visit your issue and view your content can help you understand the size of your audience. How many readers engage with your issues? What content do they interact with most? See how many visits and views your issues receive and tailor your content around the issues that receive the most interaction. Second, this information can lead to making important improvements to your content, one of the most important of...
Sharing is caring

Sharing is caring

4 reasons why your publication should utilize share features We’ve been told our whole lives that it’s right to share with those around us. Given how easy it is to share anything you see online through social media, your digital edition should be no exception. Give your audience the ability to easily share your content with their followers. How does “sharing” benefit my...
Rich Media: Video

Rich Media: Video

Deliver dynamic messages and engage your audience by adding video to your digital edition. Why Add Video? Enrich your digital edition and build a strong bond with your audience by adding rich media to your content. Video is a robust and dynamic tool that can greatly impact the weight of your message to your audience. And it’s free to add with the BlueToad solution. If A Picture Is Worth 1,000 Words… …then a video must be worth more. Video helps you communicate more than words on a page can do alone. Add video to enhance your message and your brand’s image. Dr. James McQuivey of Forrester Research anecdotally stated that, “Video is worth 1.8 million words.” Idearocketanimation.com broke this statement down into a simple equation: A picture equals 1,000 words. Video shoots 30 frames per second. Therefore, every second of video is worth 30,000 words. 30,000 words times 60 seconds equals 1.8 million.[1] While this calculation is purely illustrative, the value of adding of video to a digital edition is obvious; it conveys a clear message, engages your audience, and adds value for your publication, your readers, and advertisers. How can I use it in my digital edition? Video can be used to instruct your readers and provide a call-to-action, sold to advertisers as a unique ad space, or simply used to enrich your digital edition or article and add value for your audience. How is video presented in my digital edition? Publishers can set videos to be embedded videos or to pop-up. An embedded video plays within the viewer on a selected space. Embedded videos can be uploaded...