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Rich Media Boosts Engagement

Rich Media Boosts Engagement

Adding video makes your content an experience.   In our newest ToadTalks edition, we share how decline magazine, a niche magazine dedicated to mountain biking culture, uses video and animations to engage readers.  Competition is fierce and publications struggle with monetization strategies, ad-blocking, and the ability to produce quality content consistently that brings in readers and advertisers.  There is no perfect solution to these challenges, and its impact reaches both large and small publishers. The article reminded me of Red Bull, who, until recently, focused most of their marketing spend on television, sampling and live events and avoided print and radio.  The reason was that Red Bull is an energy drink and the marketing team didn’t feel that print and radio could effectively project the image of energy.  Instead, Red Bull created events designed to capture stories and content worth sharing.  They were able to create one of the best lifestyle brands out there today (my opinion). Publications like decline use the same strategies for building on print publications with content that engages the reader in a more dynamic fashion.  Face it, seeing an amazing picture of a mountain bike rider going off a cliff is exciting but watching it come alive with video and sound on a digital page takes engagement to a whole new level and multi-sensory experience. Why does video make a difference?   Psychology Today reports that “Videos are processed by the brain 60,000 times faster than text”.  Humans are programmed to be a bit on the lazy side and reading requires more brain power. Interestingly enough, even though it takes less time for readers...
Issue view trends

Issue view trends

Issue views are on the rise for digital editions. The chart below shows the number of titles analyzed for this study from various publishing segments, including business, consumer, journal, newsletter, and resource/advertising. For each publication group, we examined the average number of issue views in 2011 and then again in 2014. The following chart illustrates how the average number of issue views has grown across each publication group. As you can see, monthly issue visits are up on average by 24.4%, reflecting the demand for digital content as part of a publishing strategy across these publication groups. So what does this mean for publishers? Your digital audience is growing; start leveraging those new readers with fresh digital-only content, engaging rich media, or interactive animations. Digital editions provide you with new and creative opportunities to monetize your content and increase your reach. Now is the time to tweak your digital strategy for 2015. For information on how to incorporate digital-only features as part of this renewed strategy, take a look at our examples in...
Sharing is caring

Sharing is caring

4 reasons why your publication should utilize share features We’ve been told our whole lives that it’s right to share with those around us. Given how easy it is to share anything you see online through social media, your digital edition should be no exception. Give your audience the ability to easily share your content with their followers. How does “sharing” benefit my...
Rich Media: Video

Rich Media: Video

Deliver dynamic messages and engage your audience by adding video to your digital edition. Why Add Video? Enrich your digital edition and build a strong bond with your audience by adding rich media to your content. Video is a robust and dynamic tool that can greatly impact the weight of your message to your audience. And it’s free to add with the BlueToad solution. If A Picture Is Worth 1,000 Words… …then a video must be worth more. Video helps you communicate more than words on a page can do alone. Add video to enhance your message and your brand’s image. Dr. James McQuivey of Forrester Research anecdotally stated that, “Video is worth 1.8 million words.” Idearocketanimation.com broke this statement down into a simple equation: A picture equals 1,000 words. Video shoots 30 frames per second. Therefore, every second of video is worth 30,000 words. 30,000 words times 60 seconds equals 1.8 million.[1] While this calculation is purely illustrative, the value of adding of video to a digital edition is obvious; it conveys a clear message, engages your audience, and adds value for your publication, your readers, and advertisers. How can I use it in my digital edition? Video can be used to instruct your readers and provide a call-to-action, sold to advertisers as a unique ad space, or simply used to enrich your digital edition or article and add value for your audience. How is video presented in my digital edition? Publishers can set videos to be embedded videos or to pop-up. An embedded video plays within the viewer on a selected space. Embedded videos can be uploaded...