Back To BlueToad.com
Rich Media Boosts Engagement

Rich Media Boosts Engagement

Adding video makes your content an experience.   In our newest ToadTalks edition, we share how decline magazine, a niche magazine dedicated to mountain biking culture, uses video and animations to engage readers.  Competition is fierce and publications struggle with monetization strategies, ad-blocking, and the ability to produce quality content consistently that brings in readers and advertisers.  There is no perfect solution to these challenges, and its impact reaches both large and small publishers. The article reminded me of Red Bull, who, until recently, focused most of their marketing spend on television, sampling and live events and avoided print and radio.  The reason was that Red Bull is an energy drink and the marketing team didn’t feel that print and radio could effectively project the image of energy.  Instead, Red Bull created events designed to capture stories and content worth sharing.  They were able to create one of the best lifestyle brands out there today (my opinion). Publications like decline use the same strategies for building on print publications with content that engages the reader in a more dynamic fashion.  Face it, seeing an amazing picture of a mountain bike rider going off a cliff is exciting but watching it come alive with video and sound on a digital page takes engagement to a whole new level and multi-sensory experience. Why does video make a difference?   Psychology Today reports that “Videos are processed by the brain 60,000 times faster than text”.  Humans are programmed to be a bit on the lazy side and reading requires more brain power. Interestingly enough, even though it takes less time for readers...

Toad Talks: Rich Media

This issue of Toad Talks is all about the value of rich media and features available to you on the BlueToad platform to include rich media in your digital editions. Like print, your digital edition has a beginning and an end, but unlike your printed issue, you can create a multi-sensory experience in your digital edition by including video and audio features. <Learn more>...
Issue view trends

Issue view trends

Issue views are on the rise for digital editions. The chart below shows the number of titles analyzed for this study from various publishing segments, including business, consumer, journal, newsletter, and resource/advertising. For each publication group, we examined the average number of issue views in 2011 and then again in 2014. The following chart illustrates how the average number of issue views has grown across each publication group. As you can see, monthly issue visits are up on average by 24.4%, reflecting the demand for digital content as part of a publishing strategy across these publication groups. So what does this mean for publishers? Your digital audience is growing; start leveraging those new readers with fresh digital-only content, engaging rich media, or interactive animations. Digital editions provide you with new and creative opportunities to monetize your content and increase your reach. Now is the time to tweak your digital strategy for 2015. For information on how to incorporate digital-only features as part of this renewed strategy, take a look at our examples in...