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Sharing is caring

Sharing is caring

4 reasons why your publication should utilize share features We’ve been told our whole lives that it’s right to share with those around us. Given how easy it is to share anything you see online through social media, your digital edition should be no exception. Give your audience the ability to easily share your content with their followers. How does “sharing” benefit my...
Rich Media: Video

Rich Media: Video

Deliver dynamic messages and engage your audience by adding video to your digital edition. Why Add Video? Enrich your digital edition and build a strong bond with your audience by adding rich media to your content. Video is a robust and dynamic tool that can greatly impact the weight of your message to your audience. And it’s free to add with the BlueToad solution. If A Picture Is Worth 1,000 Words… …then a video must be worth more. Video helps you communicate more than words on a page can do alone. Add video to enhance your message and your brand’s image. Dr. James McQuivey of Forrester Research anecdotally stated that, “Video is worth 1.8 million words.” Idearocketanimation.com broke this statement down into a simple equation: A picture equals 1,000 words. Video shoots 30 frames per second. Therefore, every second of video is worth 30,000 words. 30,000 words times 60 seconds equals 1.8 million.[1] While this calculation is purely illustrative, the value of adding of video to a digital edition is obvious; it conveys a clear message, engages your audience, and adds value for your publication, your readers, and advertisers. How can I use it in my digital edition? Video can be used to instruct your readers and provide a call-to-action, sold to advertisers as a unique ad space, or simply used to enrich your digital edition or article and add value for your audience. How is video presented in my digital edition? Publishers can set videos to be embedded videos or to pop-up. An embedded video plays within the viewer on a selected space. Embedded videos can be uploaded...
Thermostats™ Access Only

Thermostats™ Access Only

BlueToad makes it safe and simple for publishers to share their analytics with stakeholders.   What is it? Thermostats™ Access Only enables publishers to share their end-user metrics with selected users. These selected users will have access only to Thermostats™ available through the publisher’s dashboard. Once you have set up the new user, you can then share the link and login credentials with the added user. The user will then have access only to the Thermostats™ portion of your dashboard.   How Does It Benefit My Publication? Thermostats™ and the ability to share the information it measures with stakeholders and staff helps your publication build strong audience relationships. The valuable metrics available through BlueToad’s powerful Thermostats™ Analytics, allow you to measure and respond to real-world audience behavior. Your publication’s sales team can use Thermostats™ to approach prospective advertisers to monetize the publication. Content editors can build a stronger publication by focusing on the components your readers view most. The information available through Thermostats™ can help identify what engages your readers most through the recording of pages views, visit duration, and other important information. You have always been able to easily access this data from your dashboard by clicking the Thermostats™ icon on your publication. Now, you can also share your analytics with departments within your organization and other stakeholders without risking any unwanted modifications to your dashboard settings.   Add Thermostats-only users in 5 steps: From your dashboard, click “My Account” Click “Edit Users” Fill in the user’s information Select Thermostats from the adjacent dropdown menu Click “Add”   BlueToad brings you this review feature to assist your team’s...
3 Simple Things to Know to Improve Your Digital Reach

3 Simple Things to Know to Improve Your Digital Reach

Have you ever wondered where to start when looking at your Thermostats™ report? Here are some simple tips to get you started. Thermostats™ contains an amazing amount of information about the consumption of your digital edition. In this blog, we will explore one scenario that demonstrates how you can make Thermostats™ work for you. Let’s start by looking at entry reports. How did your readers get to your digital edition? What days do most readers access your digital edition? What link brought them to your digital edition? Was it from your website? Social media? What about search engines? Which did they use and what keywords did they search? Take a look at your entry reports to find the answers to these questions. Gain an understanding of which marketing channels are working and which need improvement. With the data provided through BlueToad’s analytics, you can formulate a stronger marketing plan. How are your readers viewing your digital edition? Now that you have an understanding of how your readers got to your digital edition, it’s important to know what browser and OS your readers use. Why? Take the following statistics into consideration: 58% of Americans have a smartphone and 42% have a tablet[1] 20% of people worldwide own a smartphone; 1 in 17 own a tablet[2] Your readers carry around a smart phone with them most of the day, are they using it to access your content? If not, you could be missing out on a crucial opportunity to reach your audience. Check thermostats to see if your readers are accessing your publication via mobile browsers. If not, make sure they...
BlueToad’s Monthly Wrap-up for October

BlueToad’s Monthly Wrap-up for October

In case you missed it, here is a recap of what BlueToad brought you in October. Refreshed blog For more information and a different look at our ToadTalks, visit our refreshed blog and learn more about the BlueToad solution. Our blog explores the topics discussed in ToadTalks and more.   Build brand equity in your digital edition Maintain clear ownership of your publication and build strong relationships with your readers. Learn how you can change your publication’s URL to go along with your branding, a feature BlueToad provides for free.   Engage your readers with rich features Create innovative, engaging, and beautifully designed digital editions. Adding rich media to your digital edition engages readers and provides depth to your message. In Tech Flies, we explain how you can add a slideshow as a rich media component.   Stand Out in the Digital Forest In The Digital Forest, we take a deeper look at the City of Regina’s Leisure Guide. Learn how adding a digital edition helped them meet the expectations of their rapidly growing, tech-savvy audience and make recreational program registration easier.   Audio adds depth to your message Create rich engagement the instant a reader interacts with your digital edition. Adding audio to your digital edition engages readers right when they view the page containing audio…and it’s free.   BlueToad’s Superheroes are here for you The next installment of our Superhero Spotlight series features one of our Customer Service Representatives, Harley Anthony. Harley’s professional superpowers are met by her charitable and volunteer efforts.   Stay tuned for more news and communications from BlueToad in November. As always, follow us on Facebook and Twitter for these updates and more. Your partner in the Digital...
Proofing Links: The Key to Collaboration

Proofing Links: The Key to Collaboration

Proper review procedures are vital to any publication and efficiency during this process is key to a successful and timely launch. For digital content, publishers often ask, “How does our team conduct its review procedure without activating the content and making it viewable by the reading audience?” The answer, utilize BlueToad’s Issue Proofing Link feature.   The Issue Proofing Link is a limited use link, enabling content creators to share their digital edition in its final presentation with their editorial staff without having to publish the document to the world or distribute dashboard login credentials. To learn how to access the proofing link, click here and you will be directed to the Proofing Link Feature within our Tech Flies publication. BlueToad’s proofing and collaboration tools give your team the ability to review your publication before activation. At BlueToad, our mission is to help content creators build better audience relationships and that begins with helping you develop the best possible digital edition for your...