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Thermostats 101: Visits and Views

Thermostats 101: Visits and Views

What can you learn from visits and views by date? Tracking how your audience interacts with your digital content provides a glimpse into how your readers think and shows you exactly what engages your readers most. Using this information to your advantage can help you build a better relationship with your audience.   Did you know that BlueToad’s digital solution comes with a built-in analytics tracker? Thermostats™ is our proprietary software that tracks a vast amount of information. However, taking it all in at once can be a bit overwhelming.   So, let’s tackle these components one small piece at a time, starting with visits and views by date. This is a good place to start as it shows one of the simplest metrics publishers should be interested in: how many readers see the content.   Visits & views by date can be found in your Issue Reports and illustrate how many times your issue is visited, how many page views are incurred, and how long readers are engaged per issue visit, all sorted by date.   What can you do with this data? This data can have a big impact in two important ways. First, understanding how many readers visit your issue and view your content can help you understand the size of your audience. How many readers engage with your issues? What content do they interact with most? See how many visits and views your issues receive and tailor your content around the issues that receive the most interaction. Second, this information can lead to making important improvements to your content, one of the most important of...
Issue view trends

Issue view trends

Issue views are on the rise for digital editions. The chart below shows the number of titles analyzed for this study from various publishing segments, including business, consumer, journal, newsletter, and resource/advertising. For each publication group, we examined the average number of issue views in 2011 and then again in 2014. The following chart illustrates how the average number of issue views has grown across each publication group. As you can see, monthly issue visits are up on average by 24.4%, reflecting the demand for digital content as part of a publishing strategy across these publication groups. So what does this mean for publishers? Your digital audience is growing; start leveraging those new readers with fresh digital-only content, engaging rich media, or interactive animations. Digital editions provide you with new and creative opportunities to monetize your content and increase your reach. Now is the time to tweak your digital strategy for 2015. For information on how to incorporate digital-only features as part of this renewed strategy, take a look at our examples in...
App downloads are growing

App downloads are growing

Over a two year period, BlueToad has seen average monthly app downloads grow for most publishers. The chart below compares average monthly downloads in 2011 and 2014 across various publishing segments, including business, consumer, journal, and resource/advertising. Clearly there is growth in app engagement, and native Apps should be a key part of your digital content strategy. This is all part of what we call the consumption journey. Throughout the day, your readers may interact with your content across several devices and multiple platforms. The following graphic illustrates how readers consume content throughout the day. Multiple devices can play an important role in how and when your content reaches your audience. Having a strategy that combines various platforms with a uniform design and experience improves your level and quality of reach, helping you build stronger relationships with your audience. Experience the key benefits to having an app: Your readers can download content for offline viewing – you have the opportunity to maintain your reach at all times. Have your app appear in app market places – expose your content to anyone accessing and searching these app stores. Send push notifications to readers – actively alert your audience to updates and new content. Utilizing an app as part of your digital strategy allows your audience to have access to your content at their convenience. Build better audience relationships by meeting their...