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Page count trends

Page count trends

Page counts per issue have risen for five major publication groups since 2011. What does this mean for you? BlueToad publishes thousands of titles across varied publication groups, as you can see from the chart below. For this study, we will take a look at five major publication groups – B2B, Consumer, Journal, Newsletter, and Resource/Advertiser. Growth in digital publishing For each publication group, we examined the average number of pages per issue in 2011 and then again in 2014. The following chart illustrates how the average number of pages per issue has grown across each publication group. As you can see, page counts are up on average by 11.8%. This is a clear sign that the publishing industry is improving, as more pages means more content and more advertisers. Given this trend, perhaps now is the time to translate that growth into more robust and engaging digital editions. Features like rich media and tall pages can help publishers create highly engaging, digital-only content. This, along with the ease of distribution and ability to replace pages, means expanding your digital content could lead to a new level and scope of reach for your publication. Is your digital edition keeping up with the industry trend? Are you experiencing the benefits of utilizing a digital edition, whether as a stand-alone publication or as a partner to your print content? There appears to be an upward trend when it comes to the amount of digital content produced and content creators should consider where their content fits in this...
Native vs. Non-native digital solutions

Native vs. Non-native digital solutions

The following is a blog post from our President and CEO, Paul DeHart, written for Talking New Media, a news, information, and commentary website for the digital publishing industry. Wednesday column: Which digital strategy is best for your title: native or non-native? by Paul DeHart Each Wednesday, Talking New Media invites digital publishing leaders to discuss industry topics, or explain and demonstrate the latest solutions involving digital media. This week’s columnist is Paul DeHart, CEO and President of BlueToad.  This is the conundrum confronting many publishers who offer digital versions of their content.  Offering both options to our customers and having handled thousands of publications on both platforms simultaneously, we at BlueToad have unique, nonpartisan perspective on the question. Within the publishing industry, there are just as many ambassadors of native-only solutions as there are of non-native and hybrid solutions. With so many conflicting opinions, publishers remain confused and uncertain. To help gain clarity on the question, publishers may want to look beyond the inherent advantages and short comings of each platform and focus their efforts on developing a digital strategy that takes into account the entire content consumption journey.   As a result of mobile technology, a consumer’s content consumption journey may begin on one device and end on another. Readers often use phones to browse and “taste” content.  Laptops and desktops are still used to engage more fully with content while working.  Tablets and print are great for consumption while traveling, on the couch, or in bed.  Over the course of this journey, many devices and platforms might play a role in the big-picture consumption of content. For example,...
Trends: Digital Content Consumption

Trends: Digital Content Consumption

Mobile-Connected Devices > Earth’s Population With the number of mobile-connected devices expected to exceed the number of  people on earth by the end of 2014, it is essential that content creators and publishers develop a digital strategy that will best meet the demands for delivery and engagement with a growing connected audience. When developing a digital strategy, a good place to start is understanding how the connected consumer behaves and prefers to consume content. Such insight requires big data. With nearly 700 million issue views over the last three years, BlueToad is in a unique position to provide content creators and publishers the digital audience big picture perspective. The Data Is In, And The Findings May Surprise You. Let’s begin with the question that seems to dominate conversations regarding the future of digital development: Native App vs. HTML5, which is better? To answer this question, BlueToad compiled data from publications with apps over the last year: January 2013 – January 2014. The data shows that notwithstanding the availability of a native app, 53% of consumers still accessed the issues via a non-native platform. The data also suggests that the gap between native and non-native page views is closing. Non-native platform page views grew from 34% to 47% over the past 12 months. Why Is This Important? The trend toward non-native viewing for both issues and pages is important information for content creators and publishers as they continue to develop their digital strategy. The data reminds us that regardless of which platform we believe to offer a superior experience, the consumer is the ultimate judge, and publishers who care about reach and engagement should not ignore...