The digital advantage can have different meaning for different publishers. Taking your content and processes and enhancing them with advantages provided by a digital solution can help your publication Stand Out in the Digital Forest.
Incorporating an engaging digital solution can help strengthen your message and identity. If you already have print content, adding digital can show your audience that you are keeping up with their ever-evolving content consumption needs.
Capturing the attention of your audience should be the main goal of your content; keeping the attention of your audience should be the main goal of your sharing and distribution efforts.
Reach is key when developing your digital strategy. Are you doing what it takes to effectively reach your audience and Stand Out in the Digital Forest.