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Digital Design Recommendations

Digital Design Recommendations

Digital Design & Feature Recommendations for Building Reader Engagement We have compiled some basic design tips for our clients and customers and listed them below. These tips are especially helpful to publishers that create digital brochures and marketing materials but can also be generally applied to any digital publication. Take a look and see if you can do more to Stand Out in the Digital Forest.   Font Size & Style: Sans Serif fonts are recommended Body: 12 pt or higher, black or dark color Headlines: 16 pt or higher, bolded, eye-catching accent color   Rich Media: Use embedded slideshows to showcase multiple photographs. Use an auto-playing, embedded video whenever possible. If space constraints exist, use a pop-up video for better viewing.   Links: Use URL Links to guide your readers to additional content that lives on your website, blog, landing page, etc. Use Article Links to supply additional content within your digital brochure.   Layout: Use fewer but larger images whenever possible. Emphasize “quotes” by using a larger font size and a bold, eye-catching accent color.   Call to Action: Use a larger font size and a bold, eye-catching accent color to communicate the call to action message. Link to email addresses, websites, social media outlets, blogs, etc. Use callout features (arrow, box, etc.) to draw attention to call to action messages.   Analytics: Embed your UA Google Analytics code for tracking integration. As always, we welcome you to check out all of our resources...
Toad’s Choice: Archie Comics

Toad’s Choice: Archie Comics

The Archie Comics line of comic books is one of the most successful, longest running brands in the history of the comic industry. Archie Comics have sold 2 billion comics and are published in a dozen different languages and distributed all over the world. BlueToad has recently partnered with Archie Comics to bring their legendary comic to a new scope of readership through the most popular digital devices. 4 Fun Facts About Archie Comics Archie’s first appearance in Pep Comics #22 on December 22, 1941, was drawn by Bob Montana and written by Vic Bloom. Archie is set in the small town of Riverdale, although the state in which the town is located is officially unspecified. If Archie Andrews aged normally, he would currently be in his 80s. At an auction on February 24, 2011, a copy of Archie Comics #1 brought price of $167,300; it is the highest price ever paid for a non-superhero comic book. Archie Comics is combining its legendary prowess with BlueToad’s digital solution. “We’re very excited about Archie’s continuous growth in the digital market and by partnering with the esteemed company BlueToad, we’re confident they will propel us to new heights,” stated Archie Comics Publisher and co-CEO Jon Goldwater. View and share this Toad’s Choice as a digital edition. We welcome you to view this piece and other Toad...