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The Value of Personalized Digital Documents

The Value of Personalized Digital Documents

Personalized digital documents can improve efficiency and customer satisfaction.   The Bottom Line A publicly traded healthcare provider recently added the ability for enrollees to choose print or digital as the delivery method for time sensitive enrollment documents. The addition of digital documents produced several benefits: Time-sensitive documents were received by the consumer within 12 hours of request. Customer satisfaction ratings improved which enabled the healthcare provider to qualify for extended enrollment periods. Enrollee exposure increased by 300%.  Background The introduction of a five-star quality rating system by the Affordable Care Act has lead to many changes in the Medicare Advantage (MA) market. Healthcare organizations with the highest ratings have a significant competitive advantage such as the ability to attract new customers, receive expanded enrollment periods, and secure higher bonus percentages. With billions of dollars in bonus payments at risk, healthcare organizations are searching for ways to improve their MA Star Rating. According to the Kaiser Family Foundation, stars are worth millions of dollars to healthcare organizations. This case study will showcase how a publicly traded healthcare organization was able to improve their star rating by offering digital editions of their customer-facing documents. The case study will also address the workflow integration with BlueToad’s digital publishing solution that led to their success.   Table Of Contents About the Company and their Challenge The Solution and Benefits The Conclusion   The Company and Their Challenge The publicly-traded healthcare company currently provides and administers health benefits to approximately 5.5 million individuals within the United States through group, individual, Medicare, Medicaid, and other government programs. Like most healthcare organizations, they were searching for initiatives...
The Benefits of Digital Documents for Modern Business

The Benefits of Digital Documents for Modern Business

Introduction The purpose of this white paper is to provide a basic overview of how today’s modern business can easily and affordably leverage digital editions to distribute their corporate documents and content in digital form. The intended audience for this document is any business professional responsible for creating and distributing company documents, both internally and externally. This document will highlight the process for migrating your content to digital editions and the inherent benefits of going digital. More information about going digital can be attained by contacting BlueToad’s Sales Department. Table Of Contents Print to Digital Migration Digital Content in Today’s Modern Age Content Owner Experience Reader Experience Print To Digital Migration The advent of the digital world has led to 24/7 access to content, while mobile devices like tablets and laptops have made it easier than ever to access important information from anywhere. Content creators of all types are adapting how their message is communicated based on how their readers can access the content. Digital edition technology was originally created with the needs of magazine publishers in mind. However, businesses are catching on to the fact that digital editions represent a serious value-add for corporate documents, too. Traditionally, business documents were distributed on paper or electronically by PDF. The paper approach can be expensive to both print and to distribute. Moreover, version control can be burdensome given the costs associated with printing and replacing updated pages coupled with the complexities of ensuring that old versions are no longer accessible. Distributing a PDF online is a quick way to distribute content but the up and down reading experience is not...