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Rich Media Boosts Engagement

Rich Media Boosts Engagement

Adding video makes your content an experience.   In our newest ToadTalks edition, we share how decline magazine, a niche magazine dedicated to mountain biking culture, uses video and animations to engage readers.  Competition is fierce and publications struggle with monetization strategies, ad-blocking, and the ability to produce quality content consistently that brings in readers and advertisers.  There is no perfect solution to these challenges, and its impact reaches both large and small publishers. The article reminded me of Red Bull, who, until recently, focused most of their marketing spend on television, sampling and live events and avoided print and radio.  The reason was that Red Bull is an energy drink and the marketing team didn’t feel that print and radio could effectively project the image of energy.  Instead, Red Bull created events designed to capture stories and content worth sharing.  They were able to create one of the best lifestyle brands out there today (my opinion). Publications like decline use the same strategies for building on print publications with content that engages the reader in a more dynamic fashion.  Face it, seeing an amazing picture of a mountain bike rider going off a cliff is exciting but watching it come alive with video and sound on a digital page takes engagement to a whole new level and multi-sensory experience. Why does video make a difference?   Psychology Today reports that “Videos are processed by the brain 60,000 times faster than text”.  Humans are programmed to be a bit on the lazy side and reading requires more brain power. Interestingly enough, even though it takes less time for readers...
Zero Entry

Zero Entry

Since each publisher’s content, resources, and audience behavior is different, there is not a “one size fits all” answer for how to customize your digital content. However, there are ways to “test the waters.”

Charm from Chaos

Charm from Chaos

Three interviews a day, during a five-day festival, and hundreds of live attendees with and hundreds more voting on the issue’s cover and daily content – it’s a wonder how First Coast Magazine is able to keep pace. The creation of great content and the folding-in of daily audience participation make for a huge challenges for First Coast Magazine’s production team.

Advice so nice, we’ve heard it more than twice.

Advice so nice, we’ve heard it more than twice.

Standing out among a crowd of innovators and interesting entrepreneurs is no small task. Successful creators at One Spark have certain commonalities. They have clear goals, a strong mission, solid implementation, outstanding presentation, and dynamic reach; all of which reflect their dedication and professionalism.