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Rich Media Boosts Engagement

Rich Media Boosts Engagement

Adding video makes your content an experience.   In our newest ToadTalks edition, we share how decline magazine, a niche magazine dedicated to mountain biking culture, uses video and animations to engage readers.  Competition is fierce and publications struggle with monetization strategies, ad-blocking, and the ability to produce quality content consistently that brings in readers and advertisers.  There is no perfect solution to these challenges, and its impact reaches both large and small publishers. The article reminded me of Red Bull, who, until recently, focused most of their marketing spend on television, sampling and live events and avoided print and radio.  The reason was that Red Bull is an energy drink and the marketing team didn’t feel that print and radio could effectively project the image of energy.  Instead, Red Bull created events designed to capture stories and content worth sharing.  They were able to create one of the best lifestyle brands out there today (my opinion). Publications like decline use the same strategies for building on print publications with content that engages the reader in a more dynamic fashion.  Face it, seeing an amazing picture of a mountain bike rider going off a cliff is exciting but watching it come alive with video and sound on a digital page takes engagement to a whole new level and multi-sensory experience. Why does video make a difference?   Psychology Today reports that “Videos are processed by the brain 60,000 times faster than text”.  Humans are programmed to be a bit on the lazy side and reading requires more brain power. Interestingly enough, even though it takes less time for readers...
Tall Pages

Tall Pages

Publishers can now add BlueToad’s Tall Pages to their digital content in Flash, HTML 5, and iOS Apps. Tall Pages allow the reader to navigate content vertically as well as horizontally within the digital edition. With Tall Pages, publishers can engage their readers in an extra viewing dimension. Tall Pages enable a publisher to add additional content without disrupting the existing pagination structures. Navigation: For mobile devices, simply swipe up or down to navigate through a Tall Page. On desktop, a small arrow will appear at the center of the top and/or bottom of the page to navigate throughout the Tall Page. The “Go to Page” in the bottom toolbar in the HTML 5 viewer, readers can use the thumbnails to navigate through Tall Pages. Requirements: You will need a PDF file where all pages share the same dimensions as the standard sized page in the issue. If multiple pages will be added, make certain the PDF is combined before proceeding. What benefits does adding Tall Pages bring to your digital edition? Tall Pages give publishers the ability to create more pages specific to their digital edition. This space can be used for additional editorial content or to create additional and unique ad space. Publishers have the ability to add updates to their digital editions without affecting the horizontal pagination. Use this feature to add last-minute announcements, updates, or ads without disrupting of the rest of the digital edition. Create engaging spread views. BlueToad’s Tall Pages move independently of each other. When side-by-side, this feature can create a slot machine-like navigation experience. Readers can mix and match the pages...