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Improving Your Marketing Campaign

Improving Your Marketing Campaign

Introduction U.S. adults spend two hours and 21 minutes per day on mobile media, an increase from one hour and 35 minutes in 2012 and just 48 minutes in 2011.1 The mobile revolution has made the need to reach customers at home, at work and on the go an absolute must for any business or brand. In this case study, Lainie Pekich, Marketing Manager for Nickelodeon Suites Resort, shares how BlueToad’s digital publishing solution has transformed their hotel brochure from print to digital and has delivered significant results. Nickelodeon Suites Resort How does the addition of a digital edition improve a marketing campaign? According to Lainie Pekich, the addition of a digital brochure enabled the resort to: Quickly and effectively reach a wide audience. Enhance the marketing message with interactive features. Monitor customer engagement and the effectiveness of the marketing brochure. Make changes and deliver updated information to the brochure in near real-time. Keep costs at a minimum. Benefit 1: Ease of Distribution Nickelodeon Suites Resort added BlueToad’s digital solution to their marketing arsenal and the impact was quickly realized. “Within three business days we went from PDF to enriched digital edition, which meant we were able to deliver an electronic brochure to 30,000 prospective hotels guests,” says Pekich. That brochure is now available to distribute through the website or through an email link directing their prospective hotel guests to the hosted brochure. The impact of adding digital documents to marketing campaigns is dramatic and fast. The ability to quickly and easily distribute an engaging digital brochure can yield improvements for any organization.    Benefit 2: Enhance Message Nickelodeon was able to...