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Delivering through details

Delivering through details

Digital solutions give content creators the ability to display their messages in unique and subtle ways. Content creators can experience the digital advantage in a variety of ways and through a host of digital-only features. These features help add value to digital content beyond what print can provide.   Some value-adding digital features don’t even require employing additional resources. Content creators can add value to their digital edition by creatively implementing resources they may already have available through adding clickable links and simple features to their digital content.   One of the simple but effective features content creators can employ is the ticker. The ticker displays a customizable message and icon along the bottom of each page of
 all issues within a publication.   This message can be issue-specific or it can remain consistent across all issues within a publication or document group. Additionally, the message is viewable the entire time the reader is engaged with the content. The ever-present and clickable message at the bottom of the issue view is a great way to direct an audience to additional content.   How can content creators take advantage of this feature? There are plenty of ways to take advantage of this feature and investing time into finding out what fits with your strategy best can help improve the depth of your reach with your audience. Consider the following three simple examples and start thinking about what would work best for your strategy, content, and goals.   3 ways to use the ticker:   1 – Link to your website Probably the simplest use of the ticker. Linking to your...
3 Simple Things to Know to Improve Your Digital Reach

3 Simple Things to Know to Improve Your Digital Reach

Have you ever wondered where to start when looking at your Thermostats™ report? Here are some simple tips to get you started. Thermostats™ contains an amazing amount of information about the consumption of your digital edition. In this blog, we will explore one scenario that demonstrates how you can make Thermostats™ work for you. Let’s start by looking at entry reports. How did your readers get to your digital edition? What days do most readers access your digital edition? What link brought them to your digital edition? Was it from your website? Social media? What about search engines? Which did they use and what keywords did they search? Take a look at your entry reports to find the answers to these questions. Gain an understanding of which marketing channels are working and which need improvement. With the data provided through BlueToad’s analytics, you can formulate a stronger marketing plan. How are your readers viewing your digital edition? Now that you have an understanding of how your readers got to your digital edition, it’s important to know what browser and OS your readers use. Why? Take the following statistics into consideration: 58% of Americans have a smartphone and 42% have a tablet[1] 20% of people worldwide own a smartphone; 1 in 17 own a tablet[2] Your readers carry around a smart phone with them most of the day, are they using it to access your content? If not, you could be missing out on a crucial opportunity to reach your audience. Check thermostats to see if your readers are accessing your publication via mobile browsers. If not, make sure they...
What is Thermostats?

What is Thermostats?

Thermostats™ gives you a look into what reaches your audience most. Learn who your readers are, what they view most, when they access your content, and where they are. Thermostats™ is BlueToad’s own proprietary software which gives you the best understanding of what your audience engages with most within your digital edition. The valuable analytics gained from this free and powerful tool is more than what other digital solutions can provide. While other publishers may have analytics built in, none are like Thermostats™. What can Thermostats show me? Thermostats™ gathers analytics about your issue, ads, pages, and readers during a reporting date range you select. Below is a broad breakdown of what BlueToad’s Thermostats™ can show you. Over the course of the next month, we will break down these topics further and provide even deeper insight through our Tech Flies series. Issue Reports Gain an overall understanding of what interaction your selected issue experienced from readers. Some of the valuable analytics included in this report are: Visits and views by date and issue Interactions by date and issue Article clicks Internal search terms Each of these issue report categories allows you to learn about total issue visits, monthly and daily unique visits, total page views, and seconds spent per issue and page. Additionally, reports can be broken down by date and issues in your publication, giving you more control when sorting through the data. AdGen Reports Learn what ads engage your audience most. Do URLs get the clicks you need? Are video and audio components reaching your readers? Do banner ads make a strong impression? Search through your AdGen...
HTML 5 Rollover for Retail

HTML 5 Rollover for Retail

HTML 5 provides simple and elegant features perfect for retail catalogs and circulars. Selecting HTML 5 as your primary viewer will provide a matching presentation for your digital solution across desktops and mobile browsers. Readers have the freedom to access all the information they want without having to click two or three times to get to it. What is it? Clear zoom to closely view the product Viewers access desired information in one simple rollover box Scrollable description allows you to exceed the former limit of 500 characters Customers can build a printable and shareable shopping list Adding a “Buy Now” button allows customers to make quick and easy purchases online The reader stays close to the content How does it benefit my publication? Creating a clean and efficient presentation allows readers and customers to easily make shopping lists making their shopping experience even greater. For an in-depth look at how digital catalogs and circulars can improve the value of your marketing and outreach, we invite you to read our case study. View and share this Tech Flies as a digital edition. We welcome you to view this piece and other Toad...
Tall Pages

Tall Pages

Publishers can now add BlueToad’s Tall Pages to their digital content in Flash, HTML 5, and iOS Apps. Tall Pages allow the reader to navigate content vertically as well as horizontally within the digital edition. With Tall Pages, publishers can engage their readers in an extra viewing dimension. Tall Pages enable a publisher to add additional content without disrupting the existing pagination structures. Navigation: For mobile devices, simply swipe up or down to navigate through a Tall Page. On desktop, a small arrow will appear at the center of the top and/or bottom of the page to navigate throughout the Tall Page. The “Go to Page” in the bottom toolbar in the HTML 5 viewer, readers can use the thumbnails to navigate through Tall Pages. Requirements: You will need a PDF file where all pages share the same dimensions as the standard sized page in the issue. If multiple pages will be added, make certain the PDF is combined before proceeding. What benefits does adding Tall Pages bring to your digital edition? Tall Pages give publishers the ability to create more pages specific to their digital edition. This space can be used for additional editorial content or to create additional and unique ad space. Publishers have the ability to add updates to their digital editions without affecting the horizontal pagination. Use this feature to add last-minute announcements, updates, or ads without disrupting of the rest of the digital edition. Create engaging spread views. BlueToad’s Tall Pages move independently of each other. When side-by-side, this feature can create a slot machine-like navigation experience. Readers can mix and match the pages...