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Rich Media: Video

Rich Media: Video

Deliver dynamic messages and engage your audience by adding video to your digital edition.

Why Add Video?

customizecircleiconEnrich your digital edition and build a strong bond with your audience by adding rich media to your content. Video is a robust and dynamic tool that can greatly impact the weight of your message to your audience. And it’s free to add with the BlueToad solution.

If A Picture Is Worth 1,000 Words…

…then a video must be worth more. Video helps you communicate more than words on a page can do alone. Add video to enhance your message and your brand’s image.

Dr. James McQuivey of Forrester Research anecdotally stated that, “Video is worth 1.8 million words.” broke this statement down into a simple equation:

  • A picture equals 1,000 words.
  • Video shoots 30 frames per second.
  • Therefore, every second of video is worth 30,000 words.
  • 30,000 words times 60 seconds equals 1.8 million.[1]

timeinfograph-01While this calculation is purely illustrative, the value of adding of video to a digital edition is obvious; it conveys a clear message, engages your audience, and adds value for your publication, your readers, and advertisers.

How can I use it in my digital edition?

Video can be used to instruct your readers and provide a call-to-action, sold to advertisers as a unique ad space, or simply used to enrich your digital edition or article and add value for your audience.

How is video presented in my digital edition?

Publishers can set videos to be embedded videos or to pop-up.

An embedded video plays within the viewer on a selected space. Embedded videos can be uploaded directly to the BlueToad system or publishers can embed links from YouTube and Vimeo.

Pop-up videos will appear after the reader clicks on the drawn link on the page. The pop-up video presentation is especially useful when publishers wish to add a link to a video rather than playing within a space on the page. Publishers can simply draw the link over text, an icon, or a photo for the reader to click to open the pop-up.

Key Message

Rich media in digital editions can help publishers build stronger relationships with their audience. By adding another layer of engagement to your digital edition, you can add value for your readers and convey greater messages.

To learn more about adding video to your digital edition, including file requirements, please visit our Knowledge Base to learn about embedded videos, pop-up videos, and embedding YouTube and Vimeo links.