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Delivering through details

Delivering through details

Digital solutions give content creators the ability to display their messages in unique and subtle ways. Content creators can experience the digital advantage in a variety of ways and through a host of digital-only features. These features help add value to digital content beyond what print can provide.   Some value-adding digital features don’t even require employing additional resources. Content creators can add value to their digital edition by creatively implementing resources they may already have available through adding clickable links and simple features to their digital content.   One of the simple but effective features content creators can employ is the ticker. The ticker displays a customizable message and icon along the bottom of each page of
 all issues within a publication.   This message can be issue-specific or it can remain consistent across all issues within a publication or document group. Additionally, the message is viewable the entire time the reader is engaged with the content. The ever-present and clickable message at the bottom of the issue view is a great way to direct an audience to additional content.   How can content creators take advantage of this feature? There are plenty of ways to take advantage of this feature and investing time into finding out what fits with your strategy best can help improve the depth of your reach with your audience. Consider the following three simple examples and start thinking about what would work best for your strategy, content, and goals.   3 ways to use the ticker:   1 – Link to your website Probably the simplest use of the ticker. Linking to your...
Zero Entry

Zero Entry

Since each publisher’s content, resources, and audience behavior is different, there is not a “one size fits all” answer for how to customize your digital content. However, there are ways to “test the waters.”

Charm from Chaos

Charm from Chaos

Three interviews a day, during a five-day festival, and hundreds of live attendees with and hundreds more voting on the issue’s cover and daily content – it’s a wonder how First Coast Magazine is able to keep pace. The creation of great content and the folding-in of daily audience participation make for a huge challenges for First Coast Magazine’s production team.

Advice so nice, we’ve heard it more than twice.

Advice so nice, we’ve heard it more than twice.

Standing out among a crowd of innovators and interesting entrepreneurs is no small task. Successful creators at One Spark have certain commonalities. They have clear goals, a strong mission, solid implementation, outstanding presentation, and dynamic reach; all of which reflect their dedication and professionalism.

AMP

AMP

I spoke with a neat creator today at One Spark called AMP (#21804).  AMP stands for Action Marketing Platform and is headed up by Manny Torres and Kenny Harper, along with some other partners.  Their mission is to amplify business growth through online tools and education.  I chatted with Manny and Kenny for a while at their booth at One Spark.  They officially pitch their project to crowd funders this evening in downtown Jacksonville.   What I like about AMP is it seems focused on the foundational elements of business growth.  They want to streamline and help guide small businesses online (think “Turbo Tax” said Kenny) through the process of establishing vision, mission, priorities, and, ultimately, brand.  Their objective is to simplify and make affordable the process of helping companies set a plan in these areas, take action, assess results, and repeat the process.  They believe that these fundamental steps are a prerequisite to seeking more personal consultative services from professionals – like marketing or business advisors.  I agree.   At BlueToad, this process was critical to us establishing our identity, building cohesion internally, crystalizing our goals, and executing against key priorities.  It was not an easy or short process.  It was evolutionary in nature.  One of my favorite business books is The Advantage by Patrick Lencioni.  We used that book in particular to help us establish a cohesive and trusting leadership team and to obtain clarity around what we do and why we exist.  At BlueToad, our mission is simple – to help content creators reach their audience.  We have since developed a vision, core values, and goals around this mission....