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Issue view trends

Issue view trends

Issue views are on the rise for digital editions. Your digital audience is growing; start leveraging those new readers with fresh digital-only content, engaging rich media, or interactive animations.

Page count trends

Page count trends

Is your digital edition keeping up with the industry trend? Are you experiencing the benefits of utilizing a digital edition, whether as a stand-alone publication or as a partner to your print content?

Basic Information on BlueToad’s Value Added Reseller Program

Basic Information on BlueToad’s Value Added Reseller Program

Get a basic overview of the different client relationships BlueToad maintains with its publishers and resellers. Introduction The intended audience for this blog is an organization that maintains relationships with multiple publishers and publications as well as existing BlueToad direct customers considering becoming a Value Added Reseller (VAR). This document will provide a basic understanding of your partnership options. Learn more by contacting BlueToad’s sales department. Table of Contents Service Level Overview Becoming a VAR Support for VARs Service Level Overview BlueToad’s direct customers and VAR partners work closely with BlueToad’s support team to ensure publishing digital editions is fast and easy. Service levels range from: Standard Features: Upload and create your own digital publication including setting up text articles, page jumps, video/audio, etc. Publisher’s Package: Upload your publication and BlueToad will assist you with the contents menu setup, advertiser menu setup, text version of articles, manual linking, and rich media insertions (video, audio, slideshows & animations). Hands Free Service: BlueToad will provide you with one-on-one support and will assemble your entire publication for you including file uploads, page setup, cropping, combining, and activation. Retail Package: Upload your retail publication and BlueToad will enhance your edition using special Retail Assisted Services including product rollovers, product detail pages, SKU links, and product number links. In addition to these service level options, some clients have decided to partner with BlueToad as a VAR. VARs sell white-label versions of BlueToad’s products and services to their customer base. BlueToad welcomes as a VAR anyone who would like to add digital editions and mobile apps to their product portfolio. BlueToad gives VARs the opportunity to...
3 Simple Things to Know to Improve Your Digital Reach

3 Simple Things to Know to Improve Your Digital Reach

Have you ever wondered where to start when looking at your Thermostats™ report? Here are some simple tips to get you started. Thermostats™ contains an amazing amount of information about the consumption of your digital edition. In this blog, we will explore one scenario that demonstrates how you can make Thermostats™ work for you. Let’s start by looking at entry reports. How did your readers get to your digital edition? What days do most readers access your digital edition? What link brought them to your digital edition? Was it from your website? Social media? What about search engines? Which did they use and what keywords did they search? Take a look at your entry reports to find the answers to these questions. Gain an understanding of which marketing channels are working and which need improvement. With the data provided through BlueToad’s analytics, you can formulate a stronger marketing plan. How are your readers viewing your digital edition? Now that you have an understanding of how your readers got to your digital edition, it’s important to know what browser and OS your readers use. Why? Take the following statistics into consideration: 58% of Americans have a smartphone and 42% have a tablet[1] 20% of people worldwide own a smartphone; 1 in 17 own a tablet[2] Your readers carry around a smart phone with them most of the day, are they using it to access your content? If not, you could be missing out on a crucial opportunity to reach your audience. Check thermostats to see if your readers are accessing your publication via mobile browsers. If not, make sure they...