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Toad Talks: Engage and Monetize your Mobile Readers

Toad Talks: Engage and Monetize your Mobile Readers

In a 5 year study of publishers using BlueToad to support both native app and browser platforms, we saw native app engagement hit a high in 2012 when 67% of the page views occurred through the native app and only 33% through the browser. Today, the story is… <READ MORE>

 

Cover of Toad Talks: Issue Four