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Page count trends

Page count trends

Page counts per issue have risen for five major publication groups since 2011. What does this mean for you?

BlueToad publishes thousands of titles across varied publication groups, as you can see from the chart below. For this study, we will take a look at five major publication groups – B2B, Consumer, Journal, Newsletter, and Resource/Advertiser.

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Growth in digital publishing

For each publication group, we examined the average number of pages per issue in 2011 and then again in 2014. The following chart illustrates how the average number of pages per issue has grown across each publication group.

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As you can see, page counts are up on average by 11.8%. This is a clear sign that the publishing industry is improving, as more pages means more content and more advertisers.

Given this trend, perhaps now is the time to translate that growth into more robust and engaging digital editions. Features like rich media and tall pages can help publishers create highly engaging, digital-only content. This, along with the ease of distribution and ability to replace pages, means expanding your digital content could lead to a new level and scope of reach for your publication.

Is your digital edition keeping up with the industry trend? Are you experiencing the benefits of utilizing a digital edition, whether as a stand-alone publication or as a partner to your print content? There appears to be an upward trend when it comes to the amount of digital content produced and content creators should consider where their content fits in this trend.