Mobile-Connected Devices > Earth’s Population
With the number of mobile-connected devices expected to exceed the number of people on earth by the end of 2014, it is essential that content creators and publishers develop a digital strategy that will best meet the demands for delivery and engagement with a growing connected audience.
When developing a digital strategy, a good place to start is understanding how the connected consumer behaves and prefers to consume content. Such insight requires big data. With nearly 700 million issue views over the last three years, BlueToad is in a unique position to provide content creators and publishers the digital audience big picture perspective.
The Data Is In, And The Findings May Surprise You.
To answer this question, BlueToad compiled data from publications with apps over the last year: January 2013 – January 2014.
The data also suggests that the gap between native and non-native page views is closing. Non-native platform page views grew from 34% to 47% over the past 12 months.
Why Is This Important?
The trend toward non-native viewing for both issues and pages is important information for content creators and publishers as they continue to develop their digital strategy. The data reminds us that regardless of which platform we believe to offer a superior experience, the consumer is the ultimate judge, and publishers who care about reach and engagement should not ignore HTML5. The cost of a “native only” platform could result in failing to reach and engage 50% of the connected audience.